Medium in 2015: A New Form of Networked Publishing

CASE STUDY

Robert E. SiegelRobert A. BurgelmanTim Hsia

PUBLICATION DATE: August 04, 2015

The Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set of social network tools that allow people to spend substantive time with weighty issues facing society, business and politics. Fighting the trend of quick engagement with short-form content on the Internet, Medium wrestles with how to deliver an experience that advances important topics with ease, flexibility and meaning, while working to build a large and successful company. The challenges of building a successful digital media company, balancing tool development with content curation, and organizing a firm in the 21st century are at the core topics facing the firm’s leadership team.

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