BMJ discuss onboarding and interaction costs for Best Practice

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We broke down the constituent components of the ‘new’ interaction cost for the CME / CPD Onboarding Journey (outlined below). In the interest of brevity, we’ll assume that our user has entered bestpractice.bmj.com into the address bar. Here goes (read aloud – in sequence!):

Interaction Cost diagramInteraction Cost of CME / CP Onboarding

What came to light was that the task doesn’t begin and end with filling out our much-reduced registration form.  Despite our initial thoughts, onboarding users for the CME / CPD feature is not entirely painless, and the interaction cost of the task is not insignificant.

Continue reading Onboarding and Interaction Cost

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