The Guardian’s adventures with Echo

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Results of a Guardian survey using data collected between 19 October 2016 and 4 November 2016, with respondents primarily recruited from callouts on Twitter.

The three primary uses were:

  • When asked what the Echo was used for, listening to music and setting a timer were extremely common usages, throughout the day, but especially so over the weekend.
  • Flash briefings were a popular morning use, but beaten by the weather with 70% of people asking for a weather update between 6 – 9am.
  • What happens when you move towards the evening? Between 6 – 9pm, listening to music, podcasts and the radio were the primary uses. Not surprisingly, timers also featured heavily: the assumption is whilst cooking.

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