Facebook adds call-to-action buttons to Instant Articles

On Friday, the social media company launched call-to-action units with the goal of providing a “more direct line of communication” between the publisher and the reader.

The call-to-action units are being rolled out starting next week to Instant Articles and can be created through what Facebook calls “a simple, self-service creation flow” and also can monitor conversions through a tracking dashboard.

Above: An email signup call-to-action unit within Facebook Instant Articles.

Image Credit: Facebook

Publishers have at least two action items they can choose from, including signing up for email and liking the outlet’s page, but there are others in the works. Facebook teased that in the future, publishers could add free trial or mobile app install call-to-action units.

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