Far from just a how-to guide to financial and investing terms, Investopedia has evolved into a media brand in its own right. With coverage ranging from bigger economic stories, advice on investments and budgeting, and entertainment with a finance lens (“Investopedia’s Guide to Watching Billions“), its reach is growing.
Now, the publisher is looking to drum up more interest with a new service that will match some of its contributing writers, mostly financial advisers, with readers.
“Our aspiration is to have every one of the 300,000 advisers [nationally] work with Investopedia as part of their daily workflow,” he said. “If we have hundreds of thousands of advisers who are using Investopedia, and if we have tens of millions of users who are asking questions of advisers, there is significant monetization in being the intermediary,” he said.