Ad Buyers Have a Say in Whether Real News Survives

“America’s Advertisers, I’m talking about democracy, and your role in it. News flash: You have one. Let me explain. We are still very much in the midst of a fascinating, often exciting but sometimes scary digital transformation in which advertising dollars are moving to Google and Facebook in a hurry.

But as those dollars are moving toward Google and Facebook, they are often moving away from quality news and information providers, starving them of the direct digital revenue they need to pay for fact-based news gathering. Real news costs real money; fake news comes cheap.”

Read full story on NYT

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