Measurement of performance using digital tools is now commonplace, even in institutional activities such as academic research. The phenomenon of the “quantified self” is particularly evident in academic social networks. Björn Hammarfelt, Sarah de Rijcke, Alex Rushforth, Iris Wallenburg and Roland Bal argue that ResearchGate and similar services represent a “gamification” of research, drawing on features usually associated with online games, like rewards, rankings and levels. This carries obvious dangers, potentially promoting an understanding of the professional self as a product in competition with others. But quantification of the self in this way can also be seen as a way of taking control of one’s own (self)-evaluation. A similar pattern may be observed in healthcare and the rise of platforms carrying patient “experience” ratings and direct feedback on clinical performance.