Atlantic, Bloomberg, Google tout promise of native ads

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There were two elephants in the room on Tuesday, during the future-of-native-advertising session at INMA World Congress 2017. The first was native advertising itself, about which many traditional publishers have been ambivalent because of the resources it demands and the editorial ethics it challenges… The second was Google. One of its senior executives was taking the stage — just after her company had been roundly bashed by a loudly applauded morning keynote speaker, who characterised Google (along with Facebook) as an unfair industry-killing duopoly.

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