Here come the influencers

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A new breed of social media stars is wooing brands with the promise of authenticity

“According to Captiv8, a US social media analytics company, payment for posts on Instagram can range from $800 for people with fewer than 250,000 followers up to $150,000 for those with 7m or more. The rates for Snapchat posts are broadly similar, Facebook carries a moderate premium and YouTube is the most expensive of all, with 7m or more followers resulting in an average fee of $300,000. “

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