#Media companies make changes to convert readers to subscribers

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companies make changes to convert readers to subscribers: http://ow.ly/4G8e30bXjS7 

Couple of quotes:

“Johannessen’s advice for other publishers: “If you have a meter model, experiment with the meter. If you have a freemium model, you can experiment with a share of locked articles. And remember you can always be dynamic.”

“The thing that we found,” Wafford continued, “is that there were almost a million customers each month who were systematically abusing the Google First Click Free policy. They were going back and forth, copying headlines, and basically reading The Wall Street Journal for free. … So we made a conscious decision to turn Google First Click Free off — after a lot of conversations and a lot of tests, I should hasten to add.”

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