PeerJ Membership Model and The Paradox Of The Loyal Customer

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Pivoting away from individual memberships to sources of institutional funding, PeerJ has entered into a crowded market of low-cost megajournals. Can it survive?

“PeerJ entered the market in 2012 with an innovative author-facing, low-cost membership publication model. It appears that the company has pivoted toward the industry standard APC model charging industry standard rates. And by pivoting to the APC model, PeerJ turns away from its one unique feature to face a crowded megajournal market where automation and scale (or subvention from a parent company) may be the only way to survive.”

The post PeerJ Membership Model and The Paradox Of The Loyal Customer appeared first on The Scholarly Kitchen.

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