Six key takeaways from the Media Insight Project’s ‘Paying for News’ report

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“The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars.”

  1. Newspapers don’t dominate the paid-for landscape
  2. Don’t underestimate the value of a super-subscriber
  3. Friends and family networks
  4. Reasons for retention
  5. Digital subscribers are more grateful
  6. There are viable alternatives to paid-for news products

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