Snap targets smaller advertisers with self-serve platform

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Snapchat owner aims to accelerate sales growth and compete better with Facebook

“Advertisers will be able to buy Snap adverts directly, without going through an account manager, just as they can on rival services Facebook and Instagram. The platform, which will allow marketers to manage creative materials, data and audience lists, will be available in June to advertisers in select countries including the US, Canada and the UK.”

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