With P24, Público is experimenting with personalised audio catch-ups for readers

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The personalised audio feature on Público’s website refreshes throughout the day and provides news based on people’s interests

“Last week, on 26 April, the organisation launched P24, a new audio feature that enables readers to catch up on news. It also allows Público to expand the journalism it produces beyond written articles, and be able to also reach people when they are driving or running.”

“Listeners can like individual audio stories in their playlist, which the engine views as proof of their interest in the topic mentioned in the audio item, but they can also share the snippet on Twitter or Facebook. However when doing so, they are not sharing it in audio format – instead, P24 automatically links to the written article corresponding to the audio.”

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