Product managers for the digital world

By Chandra Gnanasambandam, Martin Harrysson, Shivam Srivastava, and Yun Wu

The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies.

 

The mini-CEO is the dominant archetype for Silicon Valley product managers.

 

Read full article on McKinsey

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