You know it well. The Upworthy headline. That model of building curiosity by keeping the true topic of a story hidden until you click. You may hate them. But they work. By the end of 2013, at least two news outlets said Upworthy was the fastest-growing media site of all time….
Upworthy told NPR that according its internal numbers and Google Analytics, in December 2013, its unique monthly website visitors dropped to 68 million from a high of 87 million. The month after that, they fell to 49 million. By November 2014, the site’s reach plummeted to about 20 million, under a quarter of the traffic Upworthy experienced at its peak….