The social audio app Anchor is on Thursday introducing a new feature that allows users to easily publish podcasts to major podcasting platforms, including Apple Podcasts and Google Play.
Users can initially set up the podcast through the app by choosing a name, art, and more, and then subsequent episodes will be automatically added to the feed.
“They’ll be able to control everything about the podcast that they need to control from Anchor,” cofounder and CEO Michael Mignano told me. “Our hope is that we can remove all of the technical and difficult aspects of the process to the end user. If we had it our way, the user would never even need to know what an RSS feed is. It’s an older piece of technology that we think most creators need to even be aware of.”
Even though users will be able to upload podcasts through the app, they’ll still be subject to the requirements of each of the podcast platforms, and Mignano said podcasts created through Anchor should be available on the various podcast apps within a day or two of the initial upload.
While Anchor wants users to create audio and listen within the app, Mignano said the company was adding the ability to export audio as podcasts because it wants to encourage users to create longer stories that might be better suited to listen to as a podcast rather than in the app, which was designed for shorter audio.
“For us, anything that removes friction or enables creators to make something is a win for both the creator and for us,” he said. “If we can bring people over to the platform by offering them tools they can’t get anywhere else, than we feel we’ve done our jobs.”
Anchor launched in 2016 and was designed to try and make it easier for users to record and share audio while also fostering discussions. The app was incubated at the New York startup accelerator Betaworks, and it has raised more than $4 million in venture funding.
Anchor has yet to begin monetizing the app, but Mignano said the app will likely introduce advertising or subscription offerings. He declined to offer a timeline, but said the company is committed to eventually sharing sharing revenue with users.
In March, Anchor relaunched the app with an array of new features, including integrations with Spotify and Apple Music that lets users import song and tools that simplify the interview process and enable listeners to call into shows.
In my head, I’ve come to place Anchor and Bumpers in one bucket, given both these apps’ focus on serving as the mediating space between users and other users, while establishing another bucket specifically for short-form audio app 60dB and the AI-oriented Otto Radio which seems, to me at least, primarily occupied with developing a firm grasp on the interface between professional publishers and listeners.
Mignano wouldn’t say how many users Anchor has, and it remains to be seen if social audio can take off when apps such as Facebook and Snapchat already dominate many users’ time and homescreens. Still, a number of outlets, including The Verge and The Outline, are publishing on the platform, and as the app continues to evolve, Anchor wants to ultimately make it easier for users to create and share audio clips.
“People can both create and listen freely, much like open platforms for other mediums like photos, text, or videos,” he said. “We want it to be a conversation, we want it to be multidirectional, just not one way like broadcast. I think a way for us to get there is by opening up tools, creating utilities and tools that empower creativity.”