Chatbots: Herald Sun’s latest user engagement tool shows promise

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At , are a way to connect with audiences in an engaging way. 

“At the Herald Sun, we’ve taken the plunge. Finding success with chatbots is as much about the technology of hooking up to content feeds as about nailing what chatbots are about. Our objective with the chatbot is engagement. The more helpful it is and the more it connects with our audience, the more we hope they use it for both actively seeking news and passively getting news. We’ve found increased Facebook engagement leads to subscription increase, so a chatbot is a natural fit.”

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