In 2017, the one thing every digital-native news outlet needs is a newsletter (not an app)

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Newsletter > Apple News > podcast > app: In terms of how digital-native news outlets get their information out, the newsletter wins. That’s according to a digital news fact sheet from Pew Research Center, released Monday. It looks at 36 news outlets that originated online and have at least 10 million unique visitors per month (list of outlets, from 247sports.com to Vox.com, here).

Sites do not appear to be increasingly building native apps: The percentage of top digital-native news sites with an app remained steady between 2016 and 2017, at 61 percent:

This does not appear to include responsive sites: “For mobile apps, researchers searched the Google Play and iOS App Store for each site,” according to the fact sheet’s methodology.

Other publishing methods are more popular:

Fully 97 percent of these outlets offer newsletters, and 92 percent have an official presence on Apple News. Three-quarters, meanwhile, release podcasts and 61 percent allow comments on their articles.

The full fact sheet is here. Pew also released two other new fact sheets — one on public broadcasting, one on Hispanic and African American news media — on Monday. (These fact sheets, with staggered releases, have taken the place of what was once Pew’s giant annual State of the News Media report.)

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