Onet revamps mobile news app with voice control feature

“This new app had to embrace the most common needs of mobile news media users: breaking news, quality content, fast load, error proof, and data that was planned efficiently for video consumption. We asked our users how, when, and why they were using our app. Part of that research revealed that our audience was often unable to consume our content because of their changing environments. Morning commuting that may involve subways, driving a car, or walking resulted in a news consumption experience that was not seamless. We knew that our new app needed to be hands free, and so we decided that our “wow” moment would be voice controls and audio consumption of news and articles.”

Read full story on INMA Ideas Blog

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