Tracking Real World Changes Inspired by Story

Measuring the audience response to a journalistic story usually means counting page views and unique visitors, yet that assessment falls short.  At my Gannett newspaper in Westchester County, we wanted to know more:  What happened when we started asking questions (about a story)? After we published a story? When a key decision-maker or a crowd of people saw that story?

http://www.mediaimpactproject.org/blog/tracking-real-world-changes-inspired-by-story

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