The Smartphone as Security Blanket: What It Means for Marketers

“In another stream of work, I’m going to continue to focus on the relationship between smartphone use and user-generated content. This time, I’ll be looking at not just how our phones influence the generation of content but also the consumption of online content. In one project with [Wharton marketing professor] Bob Meyer, we’re looking at how using our phones actually changes our preferences for online content on Twitter, for example.” (Wharton marketing professor Shiri Melumad)

 

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