BMJ discuss onboarding and interaction costs for Best Practice

This post was originally published on this site

We broke down the constituent components of the ‘new’ interaction cost for the CME / CPD Onboarding Journey (outlined below). In the interest of brevity, we’ll assume that our user has entered into the address bar. Here goes (read aloud – in sequence!):

Interaction Cost diagramInteraction Cost of CME / CP Onboarding

What came to light was that the task doesn’t begin and end with filling out our much-reduced registration form.  Despite our initial thoughts, onboarding users for the CME / CPD feature is not entirely painless, and the interaction cost of the task is not insignificant.

Continue reading Onboarding and Interaction Cost

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