The Assumptions Buffet: product discovery methodology

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1 day, 4+ concepts, 12+ users, 10x things learnt. The assumptions buffet is great technique for product discovery

The assumptions buffet is a technique that a number of teams have used here at the Guardian as part of product discovery. The methodology is designed to challenge and test our underlying assumptions by exposing users to several different concepts in one session. It’s the equivalent of speed dating for UX researchers and users.

In one day, you can test three or four concepts with roughly a dozen users. Give it a go – we promise you will learn a surprising amount and gather the evidence needed to validate or invalidate your core assumptions quickly.

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