Publishing complex documents today requires enriched text and multiple output formats (PDF, HTML, EPUB, Kindle). XML can be introduced at one of four stages: (1) authoring, (2) before editing, (3) before composition, and (4) after publication. In this session, we will present the pros and cons of all four approaches. Publisher case studies will be included, with an emphasis on lessons learned from various workflow failures and successes. Technology providers will describe integrated software solutions for the automation of editorial and XML operations and the creation of high-quality multi-format publications. Although the presenters will argue for the merits of one approach, attendees will learn about the opportunities and obstacles inherent to a variety of solutions to this critical publishing problem.
Bruce Rosenblum, Inera, Inc.
Bruce Rosenblum has more than 30 years of experience designing and implementing electronic publishing solutions. He heads up all software development activities at Inera, including the design and development of eXtyles. He also consults on the application of XML in publishing and the design of electronic production workflows. He co-authored the JATS/NLM DTD suite and developed the CrossRef Metadata Deposit Schema.