How media companies can pivot without losing their reason to exist

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If the news industry is likely to have taken anything away from the NYT’s results it’s that business models will pivot – but the mission will remain.

“I haven’t been in the journalism game all that long, but within the first few months I saw the paralysing effect of inertia that’s affected the industry. Innovation is slowed by cries of “we’ve always done it that way”; by too many people at the top trying to ride out decline until they can their retirement bonus; by preciousness about loss-making endeavours. Not many people in the media world are willing to kill their darlings.”

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