This week sees the launch of our new ‘responsive’ version of Emerald Insight, so grab your mobile and take a look.
I say ‘responsive’ because it won’t completely expand and contract fluidly regardless of the display size, it will snap into place because the page is serving something different depending on the device it is viewed on.
So what? you may think. It’s all just semantics. Well, we want you to know that this is a long-term project and the first in a long line of releases. We may be constrained a little by some platform issues, but we will continue to iterate and improve the site regardless, with future enhancements based on the feedback from our users – i.e. you.
Now that we can offer a tailored mobile experience, we feel we’ve made a big step forward, but we don’t want to stop there. Currently every piece of functionality that exists on the desktop site, is also visible in the mobile experience. Does it all need to be there? Could we strip some of it out? Can we hide elements and present a lighter and more streamlined user experience?
Over the coming months, we will be embarking on rounds of user testing across the globe. Tapping into the expertise of those who interact with our site and products, in order to truly hone the mobile experience and provide our users with all that they need to get the most from Emerald Insight on the move.
So what are you waiting for? Pick up your mobile and have a flick through the site. If you have any comments, thoughts or ideas, please get in touch. Any and all feedback is useful, we would love to hear from you.