Episode 03: Long Live Long-form

Andrew and Sachin take a look at engaged time data that shows we have a greater attention span for news content than what traditional bounce rate suggests. If someone visits one page on a website and bounces, they didn’t necessarily have a bad experience—in fact, they probably had a good one. In addition to rethinking “good” vs. “bad” site visits, they discuss recent media mergers and the FCC and go +1/-1 on “podfasting,” pivoting to video, and Google AMP.

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