Think small: the new metrics of engagement for news

“And small numbers of loyal users can mean big revenues:

  • The 22,000 “partners” who pay 60 euros a year for eldiario.es in Spain represent nearly 40% of their revenues but less than 1% of their total unique users, according to the CEO (in Spanish).
  • The 2.5 million digital-only subscribers to the New York Times represent less than 3% of their total users but now generate more revenue than print advertising, a historic milestone.”

 

Read full blog post by James Breiner

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