Lessons Learned from the Quartz Email Team

An interview with Eva ScazzeroJessanne Collins, and Adam Pasick of Quartz.

Including an awesome range of elements (animated GIFs, infographics, videos, and embedded surveys and quizzes), Quartz delivers some of the most engaging and interactive newsletters we’ve ever seen. Design-wise, they’re clean and consistent. Content-wise, they’re smart, relevant, and well-written. And the topics of their Obsession emails are random and nerdy enough to give you a killer edge at trivia night.

Gamifying their newsletter has yielded tremendous results: growing to 700,000 subscribers, they doubled the size of their subscriber base in 2017. ….

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