At the Digiday Video Summit last month in Scottsdale, Arizona, we sat down with 51 publisher executives to learn about social platforms’ contributions to their video revenues. Check out our research on publishers’ growing concerns about their ability to monetize content for over-the-top services here. Learn more about our upcoming events here. Continue reading “Digiday Research: Where publishers get their video revenues”
At the Digiday AI Marketing Summit this month in Santa Barbara, California, we spoke with leaders from 37 companies interested in applying artificial intelligence to marketing and learned about their plans for voice marketing. Check out our earlier research on AI’s potential to replace media buyers here. Learn more about our upcoming events here. Continue reading “Digiday Research: Voice is a low priority for marketers”
At the Digiday Publishing Summit Europe in October, we sat down with 35 industry leaders from across the continent and drilled down into two hot topics, ePrivacy and the General Data Protection Regulation. We asked their feedback on and expectations for the coming changes. Check out our earlier research on the state of agencies here. You can also learn more about our upcoming events here.
This report does not seek to outline every upcoming policy and procedural change. It merely reflects the opinions of industry veterans — from publishers headquartered in and out of Europe — undergoing this profound change.
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Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers.
Amazon is eating the world. Just about everyone is saying it these days. The Amazon avalanche is coming to ad tech, too. In its third-quarter earnings call, Amazon announced that its advertising business grew 58 percent year over year to $1.12 billion.
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