The advertising landscape is undergoing its most sweeping transformation in years. Apple just released the new version of Safari, which prioritizes user privacy; an updated version of Google’s Chrome, with a new ad filter, comes out in January; and new rules on data protection in the European Union take effect in May. These changes will […]
As competition among social media companies heats up, publishers are being taken for granted. In the past two years, social media platforms rolled out a range of products designed to hook publishers. Snapchat Discover, Facebook Instant Articles, Apple News, Twitter Moments, and Google AMP all provide a space to publish content directly within platforms. Publishers, which have been losing advertising dollars to companies like Google and Facebook for years, are adopting these tools in the hopes of reaching more readers and pulling in revenue.