The number of Facebook Live videos produced by paid partners more than halved by the end of 2017—and in one case fell by as much as 94 percent—as once guaranteed payments ended and Facebook deprioritized the product, new Tow Center research suggests. In an analysis of 17 brands that were paid by Facebook to make […]
More than half of Facebook’s launch partners on Instant Articles appear to have abandoned the format, new Tow Center research suggests. Of 72 publishers that Facebook identified as original partners in May and October 2015, our analysis of 2,308 links posted to their Facebook pages on January 17, 2018, finds that 38 publications did not […]
Above: Declining use of Instant Articles by The New York Times, Vox, and The Washington Post, April 2016–November 2017.
In the early hours of Monday, November 20, news broke that Charles Manson had died. I, like countless others, woke to an abundance of push alerts on the lock screen of my phone. Big, breaking news like this was once the sum of most news outlets’ mobile alert strategies. Now, news outlets are using push […]
The New York Daily News has recently gone all in on Facebook Instant. After eschewing the format for months, it now posts 92 percent of its links on Facebook as Instant Articles, according to research from the Tow Center for Digital Journalism.
THE NUMBER OF LIVE VIDEOS posted to The New York Times’ main Facebook page has consistently surpassed regular videos in the 12 months since Facebook began paying select media partners to use its nascent streaming platform—yet viewing figures for Facebook Live lag far behind. The Times is one of about 140 media companies and celebrities the platform giant enticed to produce content for Facebook Live through deals totalling a reported $50 million last year. According to The Wall Street Journal, the 12-month deal signed by the Times was worth $3.03 million, a figure surpassed only by the $3.05 million Facebook paid to BuzzFeed.
“The first year of Facebook Live epitomizes why social platforms are centerstage in the existential crisis around journalism. Despite the fact publishers are fighting a losing battle for digital advertising revenue, most feel unable to disregard the eye-watering scale social platforms can deliver. In the case of Live, publishers create content that not only directs users to Facebook but keeps them there, further strengthening Facebook’s hand with advertisers—all, presumably, in the hope that they will eventually benefit from a share of the spoils. Yet it remains a relationship premised on potential: the promise of jam tomorrow”