Subscription publishers (still) have platform problems

Platforms played integral roles in helping publishers scale audiences. Now, they’re helping with publishers’ subscription ambitions, with new product features and programs to educate publishers just starting to pursue consumer revenue.

While publishers are heartened by these steps, many are wary. Not only do platforms have a history of changing their minds about how their products work, they are also limited in their ability to help publishers’ subscription efforts. Here is a rundown of what the platforms have done and the gripes that publishers still have with them. Continue reading “Subscription publishers (still) have platform problems”

Analyzing attribution: Effectively measuring marketing in the digital world

by Toby McKenna, executive vice president of global advertising at Bazaarvoice

Today’s marketers have access to an unprecedented amount of technologies, tools and data, giving them the ability to execute increasingly sophisticated campaigns, better report the ROI of their efforts and inform future marketing plans. However, with an abundance of data, platforms and channels being used, it’s hard to isolate the best marketing metrics and attribution models to prioritize. Business leaders are demanding more of their marketing teams, challenging them with proving the ROI of their digital campaigns and linking metrics back to meaningful business results. Continue reading “Analyzing attribution: Effectively measuring marketing in the digital world”

Vanity Fair Introduces a Metered Paywall

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Screen Shot 2018-04-24 at 4.09.15 PMVanity Fair is the latest magazine to place its online content behind a soft paywall in a bid to drum up more consumer-driven revenue.

The Radhika Jones-led title becomes the third at Condé Nast to institute a metered paywall, following The New Yorker in 2014 and Wired earlier this year. Like Wired, Vanity Fair will allow visitors to read up to four articles for free each month, after which they’ll asked to subscribe at an annual fee of $19.99—the same price for both print-and-digital or digital-only subscriptions. Continue reading “Vanity Fair Introduces a Metered Paywall”

Here’s what you need to know to build successful paid newsletters, popup newsletters, morning digests, and community newsletters

Thinking about starting your own email newsletter? A panel at ISOJ 2018 contains a wealth of advice for launching all types of editorial newsletters, from paywalled offerings to limited-run recaps tied to popular television shows to indispensable morning digests to community-creating newsletters. Continue reading “Here’s what you need to know to build successful paid newsletters, popup newsletters, morning digests, and community newsletters”

How Targeted “Pop-Up Newsletters” Grab Hyperengaged Audiences

All that time and effort for an open rate of 20 percent hardly seems worth it, does it? Newsletter marketing might be experiencing a renaissance, but so much of it sticks to a tried-and-true formula: regular drops, same template, point to content available on your hub. Not that there’s anything wrong with that; it’s tried-and-true for a reason. But is it really maximizing the impact of your fantastic brand storytelling? Continue reading “How Targeted “Pop-Up Newsletters” Grab Hyperengaged Audiences”

Bronze beats gold in open access: implications for data re-use

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Support for the open access (OA) movement is increasing, yet the majority of OA articles do not have a license that permits free re-use of contents, and so do not fully comply with the 2002 Budapest OA Initiative (BOAI) definition of OA. In a recent study by Piwowar et al, representative samples were taken from the online databases Crossref, Web of Science and Unpaywall (100,000 articles from each) to determine the prevalence and type of OA publications. Importantly, this involved categorisation of articles as follows:

  • gold OA – published in an OA journal indexed by the Directory of OA Journals (DOAJ)
  • green OA – paid-for access via the publisher’s webpage but free access in an OA repository
  • hybrid OA – OA in a journal that also publishes non-OA articles
  • ‘bronze’ OA – free to read on the publisher’s webpage but without a license permitting free re-use of content
  • closed access – all other articles.

The most common form of OA was ‘bronze’. This may have implications for research; the lack of a license permitting the free re-use of an article’s contents can substantially restrict the impact of the data therein, for example by preventing other groups from conducting further analyses. In a recent Nature Index article, Piwowar notes that in the current age of machine learning and ‘big data’, it is especially important that data are freely available for computational analysis. Overall, the study found that 47% of articles were OA in 2015 (the most recent year of analysis), and the authors predict that all articles could be OA by 2040. Despite this encouraging forecast, the future of OA may be less bright if bronze OA continues to prevail.

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Summary by Emma Prest PhD from Aspire Scientific


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The post Bronze beats gold in open access: implications for data re-use appeared first on The Publication Plan for everyone interested in medical writing, the development of medical publications, and publication planning.

Slides from my keynote on how we have failed our users in access to content, challenges around and disocvery, and a bit about the response ‘Everything Available’: http://bit.ly/2HY6Nop 

French media is in talks about collaborating on a unified login system

Concerns about the looming ePrivacy Regulation, not to mention fear of the duopoly, are prompting European publishers to collaborate on joint consumer login systems. So far, Germany and Portugal have led the charge. Now, it looks like France could join the fray.

Leading national newspapers Le Monde, Le Figaro and Le Parisien are among the publishers discussing the potential for implementing a common single login across their sites, through which users can be automatically authenticated each time they visit one of the publishers’ sites. Continue reading “French media is in talks about collaborating on a unified login system”

ADS THAT DON’T OVERSTEP

Recent research reveals that digital targeting improves ad performance. But there’s a fine line between creepy and delightful, says HBS professor Leslie K. John. As targeted advertising becomes more sophisticated—and people become more aware of how their privacy can be compromised—offering them meaningful control over their personal information is critical. This Harvard Business Review article outlines five steps that digital marketers can take to create personalized ads that generate customer value instead of a consumer backlash.

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