Lessons Learned from the Quartz Email Team

An interview with Eva ScazzeroJessanne Collins, and Adam Pasick of Quartz.

Including an awesome range of elements (animated GIFs, infographics, videos, and embedded surveys and quizzes), Quartz delivers some of the most engaging and interactive newsletters we’ve ever seen. Design-wise, they’re clean and consistent. Content-wise, they’re smart, relevant, and well-written. And the topics of their Obsession emails are random and nerdy enough to give you a killer edge at trivia night.

Gamifying their newsletter has yielded tremendous results: growing to 700,000 subscribers, they doubled the size of their subscriber base in 2017. ….

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Using behavioural economics to convey the value of paid app subscriptions

Tips to better convert free users into subscribers

One key challenge subscription businesses face is that many users don’t perceive the value of paying. Google Play teamed up with The Behavioural Architects to explore how behavioural economics (BE) can be used to better communicate to free users the value of upgrading to paid app subscriptions. Continue reading “Using behavioural economics to convey the value of paid app subscriptions”

Google details how Chrome will block ads


As planned, Google Chrome will start blocking ads on February 15. The company today shared more details on how this feature will work when it’s turned on tomorrow.

Google last year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers. The company then revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads, as defined by the coalition. Continue reading “Google details how Chrome will block ads”

How Swedish tabloid Aftonbladet reached 250,000 digital subscribers

Swedish national tabloid Aftonbladet has become one of Europe’s biggest digital-subscriptions success stories.

The newspaper, owned by Scandinavian media giant Schibsted, has amassed 250,000 digital subscribers (at $7-$12 a month) since launching its digital subscriptions program in 2003, a lofty figure given Sweden’s population of 10 million. Aftonbladet made 255 million Swedish krona ($32 million) in profit in 2017, driven by both advertising and subscriptions, according to its latest financials released last week. Continue reading “How Swedish tabloid Aftonbladet reached 250,000 digital subscribers”

How The Financial Times Uses Reader Feedback To Launch And Test New Features

Last year, the Financial Times reached a milestone — 900,000 paying subscriptions. The company has used a paywall on its website FT.com since 2002, long before it became a must-have for news outlets outside financial media.

As a media business reliant on reader revenue, it’s been important that we track usage behavior. Those metrics help our product and news teams to understand what readers are doing and the different outcomes of those journeys. Continue reading “How The Financial Times Uses Reader Feedback To Launch And Test New Features”

Future of news media: content, advertising personalisation

“The advertising industry long ago realised the benefits of targeting audiences that are likely buyers of the products they are promoting. “Auto-intenders” is a designation given to those individuals who have indicated an interest in buying a car through their actions online.

Advertisers will pay a premium to reach a targeted audience relative to a general one.Advertising products that offer audience targeting have grown at the expense of other types of advertising that do not.”

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Meeting report: summary of day 1 of the 2018 European ISMPP Meeting

The 2018 European Meeting of the International Society for Medical Publication Professionals (ISMPP) was held in London on 23–24 January and attracted nearly 300 delegates; the highest number of attendees to date. The meeting’s theme was ‘Advancing Medical Publications in a Complex Evidence Ecosystem’ and the agenda centred around data transparency, patient centricity and the future of medical publishing. Delegates were treated to two keynote addresses, lively panel discussions, interactive roundtables and parallel sessions, and also had the chance to present their own research in a poster session. Continue reading “Meeting report: summary of day 1 of the 2018 European ISMPP Meeting”

Learning from the New Yorker, Wired’s new paywall aims to build a more “stable financial future”

Wired’s brand and mission may align it closely with the koan of the internet revolution that “information wants to be free,” but the days of unlimited free content at Wired.com are coming to an end. Starting today, visitors to Wired.com will be able to read four articles a month, plus a snippet of a fifth article, before Wired asks them to subscribe. A yearly subscription will have an introductory rate of $20 (final pricing is TBD), and will include access to Wired’s website as well as its print and digital editions….

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