Facebook’s News Feed Announcement and What it Means for Publishers

Just recently, Facebook announced it was changing its News Feed to “bring people together.”
We won’t bury the lede: Here at Keywee, despite our experience helping 500+ publishers distribute their content on Facebook, we don’t know exactly how the announcement will impact organic or paid posts. That said, here are some things we’ve known for a while, and hold true more than ever following Facebook’s announcement. In a nutshell? Publishers should not rush to spend on Facebook to “replace” their organic impressions with paid ones. Instead, they should (continue to) use Facebook as an efficient and scalable content distribution platform. Continue reading “Facebook’s News Feed Announcement and What it Means for Publishers”

Location data is transforming every industry (VB Live)


Prince Nasr Harfouche, a principal at Deloitte Consulting LLP, joins this upcoming VB Live event to share how every industry can leverage location intelligence to transform their digital marketing strategy. Learn how location intelligence, incorporated into digital strategies, helps engage consumers in real time, increases brand loyalty, and provides actionable data. 

Register here for free. Continue reading “Location data is transforming every industry (VB Live)”

The state of AI in marketing in 5 charts

Artificial intelligence is touted as the future of media buying, allowing for automated analysis of several sources immediately.

“AI capabilities are making ad-spend decisions simpler, more efficient and cost-effective,” said Caroline Klatt, CEO of chatbot technology company Headliner Labs. “It’s a new age, and it will only be a matter of time until digital marketers across the board will be leveraging AI strategically to streamline their workflow.”

But while interest and adoption of AI for media buying is growing, the industry is still grappling with roadblocks. These five charts illustrate the push and pull when it comes to using AI in media buying.

Continue reading “The state of AI in marketing in 5 charts”

‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

Data leakage is becoming a huge problem for publishers as ad dollars shift toward programmatic. For the latest installment of our anonymous Confessions series, in which we exchange anonymity for honesty, we talked to a programmatic buyer at an independent ad agency about publishers’ data ineptitude. The source said publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying publishers for the data. Continue reading “‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer”

The future of open access: ideas for change

 

Existing open access (OA) models allow published research to be made readily available to all, with authors either covering the cost of publication in a journal (Gold OA) or self-archiving their papers in online repositories (Green OA). Both models have their drawbacks, for example Gold OA has inherent benefits for publishers and Green OA can be completed without peer review. In a recent opinion piece in EMBO Reports, Ignacio Amigo and Alberto Pascual-García propose a new publishing system that would remove these conflicts, allow key players within the system to make best use of their respective skills, and would ultimately separate economic interests from scientific research. Continue reading “The future of open access: ideas for change”

Spiegel Online CEO Jesper Doub on the pivot to consumer revenue, the duopoly and privacy regulations

Jesper Doub, CEO of publisher Spiegel Online, believes the time is right to create a subscriptions model. In a recent conversation, Doub discussed Spiegel’s reader-revenue strategy, the ePrivacy Regulation and the duopoly’s power. Our conversation has been edited and condensed. Continue reading “Spiegel Online CEO Jesper Doub on the pivot to consumer revenue, the duopoly and privacy regulations”

How Investopedia shifted to subscription revenue with video courses

Investopedia didn’t set out to become a subscription- and commerce-focused publisher. But that’s what it’s staking its future on.

Less than six months after launching its first batch of Investopedia Academy courses, the IAC-owned publisher enters the new year focused on dramatically ramping up this nascent side of its business. On Jan. 15, Investopedia will roll out its 10th course, on cryptocurrencies. Continue reading “How Investopedia shifted to subscription revenue with video courses”

Faculty Attitudes toward Open Access and Scholarly Communications: Disciplinary Differences on an Urban and Health Science Campus

Access to scholarship in the health sciences has greatly increased in the last decade. The adoption of the 2008 U.S. National Institutes of Health Public Access Policy and the launch of successful open access journals in health sciences have done much to move the exchange of scholarship beyond the subscription-only model. One might assume, therefore, that scholars publishing in the health sciences would be more supportive of these changes. However, the results of this survey of attitudes on a campus with a large medical faculty show that health science respondents were uncertain of the value of recent changes in the scholarly communication system. Published on 2017-11-07 22:04:19

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