Platforms played integral roles in helping publishers scale audiences. Now, they’re helping with publishers’ subscription ambitions, with new product features and programs to educate publishers just starting to pursue consumer revenue.
While publishers are heartened by these steps, many are wary. Not only do platforms have a history of changing their minds about how their products work, they are also limited in their ability to help publishers’ subscription efforts. Here is a rundown of what the platforms have done and the gripes that publishers still have with them. Continue reading “Subscription publishers (still) have platform problems”