#OAConf2018 Learning about access challenges at the NHS; some things work but lots of challenges. Identity challenges in clinical environment between various institutions with too many passwords. pic.twitter.com/iknX5JBuks
One key challenge subscription businesses face is that many users don’t perceive the value of paying. Google Play teamed up with The Behavioural Architects to explore how behavioural economics (BE) can be used to better communicate to free users the value of upgrading to paid app subscriptions. Continue reading “Using behavioural economics to convey the value of paid app subscriptions”
Swedish national tabloid Aftonbladet has become one of Europe’s biggest digital-subscriptions success stories.
The newspaper, owned by Scandinavian media giant Schibsted, has amassed 250,000 digital subscribers (at $7-$12 a month) since launching its digital subscriptions program in 2003, a lofty figure given Sweden’s population of 10 million. Aftonbladet made 255 million Swedish krona ($32 million) in profit in 2017, driven by both advertising and subscriptions, according to its latest financials released last week. Continue reading “How Swedish tabloid Aftonbladet reached 250,000 digital subscribers”
Newspaper benefits from ‘Trump bump’ as shares highest level in more than a decade
“The advertising industry long ago realised the benefits of targeting audiences that are likely buyers of the products they are promoting. “Auto-intenders” is a designation given to those individuals who have indicated an interest in buying a car through their actions online.
Advertisers will pay a premium to reach a targeted audience relative to a general one.Advertising products that offer audience targeting have grown at the expense of other types of advertising that do not.”
“People who have studied the information age at this point recognize that there were a bunch of problems and side effects to the fact that people weren’t asked to pay for content in the early years of the internet.”
Wired’s brand and mission may align it closely with the koan of the internet revolution that “information wants to be free,” but the days of unlimited free content at Wired.com are coming to an end. Starting today, visitors to Wired.com will be able to read four articles a month, plus a snippet of a fifth article, before Wired asks them to subscribe. A yearly subscription will have an introductory rate of $20 (final pricing is TBD), and will include access to Wired’s website as well as its print and digital editions….
The reader contribution model is paying off for the Guardian US. After years of bleeding red ink, the 10-year-old U.S. outpost of the British newspaper is about to get in the black after having surpassed 300,000 supporters that account for one-third of its revenue. Continue reading “How the Guardian US got profitable: pivoting from ads to reader revenue (and cutting costs)”
After two battle-weary years in which The Guardian cut costs and halved losses, the publisher is starting to turn a corner. Today, it has a new reader-revenue driven business model and is on the brink of breaking even. Continue reading “‘We’re at the foothills of what we can do’: How The Guardian improbably put itself on the path to profits”
Jesper Doub, CEO of publisher Spiegel Online, believes the time is right to create a subscriptions model. In a recent conversation, Doub discussed Spiegel’s reader-revenue strategy, the ePrivacy Regulation and the duopoly’s power. Our conversation has been edited and condensed. Continue reading “Spiegel Online CEO Jesper Doub on the pivot to consumer revenue, the duopoly and privacy regulations”
Let’s face it: We are all fighting hard in the battle for audience. The competition for attention has never been so difficult, and some global players are not that keen to play fair. In addition to losing users, we are also losing engagement, recurrence, and depth. How can this be reversed? For those who have a solid subscriber base, the answer is to put the user at the center of the analysis. And, have no fear to go offline to attract digital readers.
At GaúchaZH is a digital platform that recently united the forces of two major newsrooms in southern Brazil (Zero Hora newspaper and Gaúcha radio station). Our subscribers are mostly print based, so we have the challenge of converting them to digital. And we are doing it. Our paywall is a modern combination of “freemium” and “metered” that allows testing of conversion hypotheses, with flexible parameter management and different rules per platform. The number of logged subscribers climbed from 23% last year to 35% in November — a 52% increase. Today, more than 82% of our printed subscriber base has created a login to our Web site. To get these results, usage and database management teams worked close to the IT and development team. And they work hard.
Here are some of the actions they have taken:
In 2017, Neil Chase, executive editor of the Bay Area News Group, gave his Mercury News staff plastic funnels imprinted with the words “awareness, engagement, registration, subscription.” The Merc was about to roll out a new metered paywall, and Chase felt the company hadn’t focused on subscriptions enough. Apparently, the message has sunk in: Recently, a couple reporters were overheard bragging about their stories having the most reach that month.
“They were both claiming being at the top of the funnel,” Chase said. Continue reading “Reporters, once set against paywalls, have warmed to them”
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David Pemsel, CEO of Guardian News and Media, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. Below is our conversation, which has been lightly edited and condensed. Continue reading “‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality”
The six most important factors were: