‘A massive scramble’: Candid thoughts of marketers on GDPR fallout

Data privacy and getting compliant in time for the General Data Protection Regulation was a hotly debated topic for marketers attending the Digiday Programmatic Marketing Summit Europe in Estoril, Portugal, this week.

With less than a month to go until the deadline for GDPR enforcement, uncertainty around who in the supply chain will be held responsible should regulators decide to prosecute remains top of mind. We’ve collected some of the main concerns that attendees talked about throughout the week — under condition of anonymity — to give a flavor of what execs across the digital ad industry are truly thinking. Continue reading “‘A massive scramble’: Candid thoughts of marketers on GDPR fallout”

With ePrivacy looming, German publishers scramble to get users logged in

The looming ePrivacy Regulation is creating a new battleground in Europe: the race to own consumer login systems, for better or worse.

When and how publishers arrive there depends on their business models and markets. But in Germany, the login strategy is a tactic many are adopting to ensure their business’ sustainability, should they have to abide by the proposed ePrivacy law and gain consumer consent for all cookie use. Continue reading “With ePrivacy looming, German publishers scramble to get users logged in”

In 2018, GDPR will cause chaos for publishers, marketers

May 25 will be the day of reckoning for many businesses in the media and marketing industries. It’s the date Europe’s highly anticipated General Data Protection Regulation kicks in, from which point no business operating in Europe can use data without explicit permission from users to do so. The maximum penalty for noncompliance: fines to the tune of €20 million ($24 million) or 4 percent of annual sales.

The GDPR is a slow-moving wrecking ball, after a two-year incubation period that served mostly to heighten confusion over what the regulation means and how to get out of its way. In 2018, the hand-wringing and chatter will give way to action, with a period of intense pain, while companies come to grips with a post-GDPR world. For all the talk of revolution, the GDPR will end up a blip for most rather than a world made new. But that will be after the new regulation causes its share of confusion.

The post In 2018, GDPR will cause chaos for publishers, marketers appeared first on Digiday.

Digiday Research: 18 percent of European publishers are ready for GDPR

At the Digiday Publishing Summit Europe in October, we sat down with 35 industry leaders from across the continent and drilled down into two hot topics, ePrivacy and the General Data Protection Regulation. We asked their feedback on and expectations for the coming changes. Check out our earlier research on the state of agencies here. You can also learn more about our upcoming events here.

This report does not seek to outline every upcoming policy and procedural change. It merely reflects the opinions of industry veterans — from publishers headquartered in and out of Europe — undergoing this profound change.

The post Digiday Research: 18 percent of European publishers are ready for GDPR appeared first on Digiday.

Why German publishers aren’t worried about the GDPR

Germans are privacy fiends, but when it comes to the highly anticipated General Data Protection Regulation, they’re treating it as business as usual.

The reasons for this vary, including cultural differences and the country’s attitude toward different business threats like the ePrivacy Regulation. Germany’s stance on data privacy is singular in Europe due to its time under Stasi rule. Consequently, data transparency in media and advertising is highly valued and incorporated earlier into business practices than in other countries. Continue reading “Why German publishers aren’t worried about the GDPR”

FCC gutting net neutrality would reverse over a decade of work trying to protect internet users

In a new proposal issued last week, the Federal Communications Commission (FCC) set out a plan to eliminate net neutrality protections, ignoring the voices of millions of Internet users who weighed in to support those protections. The new rule would reclassify high-speed broadband as an “information service” rather than a “telecommunications service” (remember, the FCC is forbidden from imposing neutrality obligations on information services). It would then eliminate the bright-line rules against blocking, throttling, and pay-to-play (as well as the more nebulous general conduct standard) in favor of a simplistic transparency requirement. In other words, your ISP would be free to set itself up as an Internet gatekeeper, as long as it is honest about it.

This is a bad idea for many, many reasons. Here are a few. Continue reading “FCC gutting net neutrality would reverse over a decade of work trying to protect internet users”

The state of the ad industry’s preparations for the GDPR, in 4 charts

Just over six months are left until the enforcement deadline for Europe’s General Data Protection Regulation. Companies are making their final preparations for the far-reaching data privacy law after making wholesale changes to how they process and store data. Now, the onus is on marketers to figure out how to communicate a value exchange with their customers that makes sharing data feel natural and meaningful.

Here are four charts on the state of the ad industry’s readiness for the GDPR. Continue reading “The state of the ad industry’s preparations for the GDPR, in 4 charts”

Defending access to lawful information at Europe’s highest court

Under the right to be forgotten, Europeans can ask for information about themselves to be removed from search results for their name if it is outdated, or irrelevant. From the outset, we have publicly stated our concerns about the ruling, but we have still worked hard to comply—and to do so conscientiously and in consultation with Data Protection Authorities. To date, we’ve handled requests to delist nearly 2 million search results in Europe, removing more than 800,000 of them. We have also taken great care not to erase results that are clearly in the public interest, as the European Court of Justice directed. Most Data Protection Authorities have concluded that this approach strikes the right balance. But two right to be forgotten cases now in front of the European Court of Justice threaten that balance. Continue reading “Defending access to lawful information at Europe’s highest court”

Calm before the storm: Publishers are playing the GDPR waiting game

The scramble to get businesses ready for the enforcement of the General Data Protection Regulation in May has led to a whirlwind of internal committees and strategy meetings. Legal teams are being wheeled out to explain the finer nuts and bolts of the new law, while publishing execs crane their necks to see what peers are doing. Continue reading “Calm before the storm: Publishers are playing the GDPR waiting game”

Does your machine mind? ethics and potential bias in the law of algorithms

Organised by: The Law Society of England and Wales

Can you teach a robot to love? Can you teach a robot what is just? Is it possible to ‘compute’ right from wrong?

Or are we so preoccupied with whether or not we can, that we didn’t stop to think if we should?

As advances in Artificial Intelligence bring new computing capabilities off the pages of science fiction and into our daily lives, this seminar will examine what happens when the law, ethics and algorithms collide. Our panel of experts will consider three different perspectives on this exciting and emerging area.

First, the place of ethics in automated decision-making. How do you build appropriate ethics into algorithms, and what does this mean for transparency in decision-making? Do the gains really justify the costs?

Second, as AI systems become increasingly able to do tasks that only a human could previously, how do they fit with our existing ideas of rights? At what point do these rights start to resemble personhood? Will AI move from ‘computer’ to ‘colleague’?

Third, as we build these machines how do we keep them from reflecting or entrenching our own biases and inequalities?

Our panel will confront these questions, as well as questions from the audience, in a London Tech Week seminar that promises to push the electronic boundaries of our laws and morality.


17:30 – 18:00 Registration and refreshments

18:00- 18:50 Speaker presentations

18:50 – 19:20 Question and answer session

19:20 – 20:30 Drinks and canapé reception with demonstrations of innovative tech products

Event details

Preparing Your Business For GDPR

General Data Protection Regulation: Are you ready?

The consequences of non-compliance can be crippling for organisations, from losing customer trust to paying hefty fines. Next summer, organisations will need to comply with a new set of EU regulations that aim to ensure good practice when collecting and analysing consumer data. Profit has well and truly shifted from product to digital information – in other words, data is power. The need to protect individual data is becoming more important, especially in light of cybersecurity breaches and targeted advertising. The new European General Data Protection Regulation (GDPR) represents the most important change to data privacy in 20 years, but how can businesses prepare for enforcement, and how will it impact data analysis?

Preparing for GDPR
GDPR was approved by the EU Parliament in April 2016, and will take effect on 25th May 2018. It requires all organisations that process the data of EU citizens to treat individual information according to a set of 91 articles. Article 22, for example, states that individuals have a right to be exempt from any automated decision making process that will significantly affect them. The protection of data is so important that, alongside obvious reputational damage, businesses who fail to comply with the new regulations could face a fine of €20 million – or 4 per cent of revenue, depending on which is higher). Despite the potential repercussions of non-compliance, strict data protection shouldn’t deter companies from using data analytics. Analysing information is an invaluable tool in understanding consumer markets, allowing businesses to offer products and services that resonate with customers. Instead of abandoning analytics, businesses can prepare for GDPR by ensuring that they are clearly informed about the systems and data they are using. Choosing open and controlled analytical models (instead of self-learning algorithms that basically do their own thing) will help understanding. It will also enable businesses to form a log of data use to improve accountability. For example, Direct Line is using blockchain to negotiate changes in the insurance industry. According to the financial company’s marketing director Mark Evans, “By providing a tamper-proof way to store and share personal data, it can address structural challenges.”

How will data regulations disrupt businesses?
Data regulations will change how businesses use machine learning algorithms to deal with data. Companies are likely to be deterred from using AI platforms or services that they don’t fully understand in fear of facing investigation. This will encourage respect for personal data, rather than simply using it as a tool for revenue. The regulatory changes could even play an education role by essentially forcing companies to become better informed about the analytics they use. In an ideal world, opaque black box systems will eventually be replaced by comprehensible white box platforms. There are further implications for artificial intelligence itself. For example, an improved understanding of the technology could help to dispel paranoia about the demise of humanity at the virtual hands of AI. Restricting data usage will have a profoundly disruptive impact on the big tech firms, who are essentially data companies. GAFA and other Silicon Valley giants are so powerful that they can probably get hold of whatever information they like, and may not take too kindly to restrictions in the EU and Britain. These corporations are also heavily invested in machine learning systems, and GDPR (not to mention future regulations) could disrupt their research. On the other hand, it could help them to establish themselves as universal AI providers by meeting a certain standard.

In a world fuelled by data, protecting information is paramount. When so much of our data is handled by machine learning algorithms, it can be difficult to fully comprehend how and what info is being used. GDPR makes it the responsibility of organisations themselves to protect individual data by favouring open, accessible systems. This will disrupt IT infrastructures and business strategies, but it will also change the application of Artificial Intelligence. For some businesses, it will improve customer trust and bring about a better comprehension of the technology they use. For others, it could well be a hindrance. Regardless of which camp an organisation falls into, they will need to get ready for the enforcement of GDPR. . . unless they want to incur serious damage to their accounts and reputation. Of course, there’s still time for businesses to prepare – but the clock is ticking.

Is your business ready for GDPR? Will the new regulations have a positive impact on the use of self-learning algorithms? How will AI giants react to data controls? Share your thoughts and opinions.

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