CNBC eyes monetization after its voice audience doubled this year

Publishers have been enthusiastic about voice assistants like Amazon Alexa and Google Assistant this year, often undaunted by the fact that these platforms require bespoke content, and the route to monetization is still unclear. After promising levels of its audience returned each week to use its Alexa skill, CNBC’s global ad sales team will start selling audio sponsorship packages to advertisers in the next few months. Continue reading “CNBC eyes monetization after its voice audience doubled this year”

How to Design a Great Medical App

In previous posts, we’ve discussed how to build an effective medical mobile app, how to protect personal data, and why you should invest in developing a medical application in the first place. What we haven’t taken a closer look at yet, however, is the critical aspect of design. What should a great medical app look like and what things do you need to consider when developing the user interface (UI) and user experience (UX) for this particular audience? Continue reading “How to Design a Great Medical App”

The BBC is using facial coding and eye tracking to prove its branded content works

Proving the effectiveness of branded content has been an industry fixation in 2017, BBC StoryWorks, the branded-content arm of the broadcaster’s commercial division BBC Worldwide, is offering clients facial-coding and eye-tracking tools to show its branded content works, the fruits of two years of research. Continue reading “The BBC is using facial coding and eye tracking to prove its branded content works”

5 best practices for implementing voice marketing in 2018

Hey Alexa, play some music.
Ok, Google, turn on the lights.

Five years ago, these commands would have made no sense. But for the past two and a half years, voice-enabled speakers have steadily gained traction, introducing the world to voice-activated technologies. As we approach 2018, there’s no sign of slowing down the smart speaker revolution. Continue reading “5 best practices for implementing voice marketing in 2018”

Five innovative audio implementations in the news industry

Did you hear the news? Five innovative ways of implementing audio in newsrooms

The second half of 2017 has been saturated with talk about news organisations investing significantly in video. In all that talk and speculation, I noticed an important topic being overlooked: audio. Here, I’ve looked into some recent experiments in digital audio news and podcasting I was curious to learn more about. Continue reading “Five innovative audio implementations in the news industry”

How the BBC is using voice assistants like Amazon Echo and Google Home

Next year, the BBC will pair editorial staffers with its software engineers to figure out what content experience people want from voice-enabled devices like the Amazon Echo and Google Home in order to inform new interactive editorial formats that are technically feasible.

“We will do some experiments together,” said Mukul Devichand, editorial lead for BBC Voice. “We are keen to understand what it means to natively publish in this platform — no one has cracked it yet.” Continue reading “How the BBC is using voice assistants like Amazon Echo and Google Home”

SEO is not enough in the age of voice

With so many technological innovations now transforming our lives, it should be noted that the ideas for these innovations have existed for decades in science fiction novels and television. The capacity to talk to a computer (and have it talk back) was a staple of Gene Roddenberry’s, Star Trek, where the Starfleet computer was voiced by Roddenberry’s wife, Majel. The 1970 movie, Colossus: The Forbin Project, featured a supercomputer that was intended to prevent war and proclaimed itself “the voice of World Control.” And before Google’s self-driving cars, the 1980s brought us KITT, an advanced artificially intelligent, self-aware, and nearly indestructible car from the TV show, Knight Rider. Continue reading “SEO is not enough in the age of voice”

Why the best approach to voice marketing might be nothing at all


Seemingly overnight, capable voice recognition joined forces with artificial intelligence and machine learning to push voice-enabled experiences to the forefront of business thinking. But before brands leap into the fray, they need to recognize where and when to invest in the new technology. For some, that means investing elsewhere, for now. Continue reading “Why the best approach to voice marketing might be nothing at all”

6 common cognitive biases UXers should know

When conducting user research and testings, are you aware that cognitive biases can occur to both ourselves and the users? These biases threaten the validity of the research, making research insights less applicable.

A cognitive bias refers to a systematic illogical thinking pattern that affects judgments and decisions. These biases allow us to make decisions quicker and easier, but sometimes it also hinders us from generating accurate judgment.

In this article, I have listed out 6 common biases that you may encounter during user research and approaches you can take to avoid them. Continue reading “6 common cognitive biases UXers should know”

A New Look at Rockefeller University Press

November 30, 2017 – Rockefeller University Press has introduced a new look that expands the principles of cleaner design and improved readability across all versions of its journals following its website relaunch. RUP publishes Journal of Cell Biology, Journal of Experimental Medicine, and Journal of General Physiology. Learn more about the design in the New Look video at http://www.rupress.org/newlook.

Want to chat about the ethical creation of user personas for digital collections?

Want to chat about the ethical creation of user personas for digital collections? and I will be representing Assessment Interest Group’s Cultural Assessment and User Experience teams at the next chat on Dec 5th http://critlib.org/user-personas-for-digital-collections/ …

Continue reading “Want to chat about the ethical creation of user personas for digital collections?”

3 Ways to Use Customer Research In Newsroom Decision-Making

Many newsroom analytics deal with quantitative data — pageviews, time on page, retention, etc — and find meaning by looking at these numbers at scale and over time. And while quantitative is excellent at explaining what is happening, it cannot necessarily explain why something is happening. Customer research — in the shape of interviews, focus groups and surveys — is an important tool to deepen your understanding of your audience and learn about their motivations, habits, and relationship to your content.

Amazon Alexa skills to accept payments

Developers and businesses making skills for Amazon’s Alexa will soon be able to accept Amazon Pay and make purchases directly within voice apps from the Alexa Skills Store. The news was announced today during the Alexa State of the Union at AWS re:Invent in Las Vegas. Other Alexa news shared today includes plans to bring Alexa to Australia and New Zealand in early 2018 and adding $100 million to the Alexa Fund for international investment. Continue reading “Amazon Alexa skills to accept payments”

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