How the Guardian’s Instagram strategy is winning new readers

Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products.

The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, according to the publisher. The plan is to encourage those followers to become regular readers of the Guardian’s site and apps and, in time, possibly even paying members. Continue reading “How the Guardian’s Instagram strategy is winning new readers”

Using behavioural economics to convey the value of paid app subscriptions

Tips to better convert free users into subscribers

One key challenge subscription businesses face is that many users don’t perceive the value of paying. Google Play teamed up with The Behavioural Architects to explore how behavioural economics (BE) can be used to better communicate to free users the value of upgrading to paid app subscriptions. Continue reading “Using behavioural economics to convey the value of paid app subscriptions”

The NYT is boarding the AR train — here’s what that means for storytelling


The New York Times has just announced it would begin incorporating augmented reality in its journalism. The Times prominently featured the announcement on its website’s front page, speaking to the publisher’s commitment to offer its readers and subscribers the highest quality news content by investing in new digital content technologies. Continue reading “The NYT is boarding the AR train — here’s what that means for storytelling”

Understanding chatbot marketing in the ever-changing world of Facebook

 


When Mark Zuckerberg speaks, digital entrepreneurs and marketers listen very carefully. It’s no surprise, then, that when he announced a major change in the Facebook News Feed algorithm during the company’s January earnings presentation, the world of social media immediately reacted with extreme attention, some raised eyebrows, and a bit of anxiety. Continue reading “Understanding chatbot marketing in the ever-changing world of Facebook”

A Chicken In Every Bot

After a (purposefully) vague tweet last week, Re/code reached out to get my take on bots, for an overview post they were writing. The quote they used is as follows:

“To be honest, I’m a little worried about the bot hype overtaking the bot reality,” said M.G. Siegler, a partner with GV, the investment firm formerly known as Google Ventures. “Yes, the high level promise of what bots can offer is great. But this isn’t going to happen overnight. And it’s going to take a lot of experimentation and likely bot failure before we get there.”

I suppose this paints me as a bit of a “bot bear” in an age of “bot bulls,” leading up to Facebook’s f8 conference keynote tomorrow, where the company is expected to unveil some sort of new bot platform/tools. So I thought it was worth elaborating a bit — I’ve been thinking about this for a while. Below are my full thoughts I sent over to Re/code:

Read full article

Improving Our Video Experience

Part Three: Accessibility

By CHRIS CALLAHAN, VERONICA YUROVSKY and KE XU

Illustration by Jason Fujikuni

This is the third and final post in a series about the progress and achievements of our video delivery platform. The previous posts are Part One: Our On-Demand Video Platform and Part Two: Our Live Streaming Platform.

Improving the accessibility of the video experience on our web properties was one of our main goals for 2017. In this post, we will talk about how we built closed captions support into our video delivery platform and how we made the control set on our video player more accessible. Continue reading “Improving Our Video Experience”

Chat apps: opportunities and challenges for journalism

Over the past year, the Google News Lab expanded into Asia with a focus on fueling innovation in newsrooms. In that time, we’ve seen how chat apps are quickly becoming the preferred medium for digital communication across the region. According to the 2017 Reuters Institute Digital News Report, 23 percent of survey respondents now find, share or discuss news using a chat app—and Asia is at the forefront of this trend.

Continue reading “Chat apps: opportunities and challenges for journalism”

How to Easily Introduce Chatbots to Journalism Students

If I had a penny for every piece of technology fleetingly considered the “future of journalism,” then I suppose I’d have quite a lot of pennies by now, if not quite enough to retire on. Chatbots are one such technology, with CNN, the Wall Street Journal and the Guardian among those launching experimental versions within Facebook Messenger….

Read full post How to Easily Introduce Chatbots to Journalism Students on MediaShift.

PubMed Commons to be Discontinued

PubMed Commons has been a valuable experiment in supporting discussion of published scientific literature. The service was first introduced as a pilot project in the fall of 2013 and was reviewed in 2015. Despite low levels of use at that time, NIH decided to extend the effort for another year or two in hopes that participation would increase. Unfortunately, usage has remained minimal, with comments submitted on only 6,000 of the 28 million articles indexed in PubMed.

Read full post

More than half of Facebook Instant Articles partners may have abandoned it

More than half of Facebook’s launch partners on Instant Articles appear to have abandoned the format, new Tow Center research suggests. Of 72 publishers that Facebook identified as original partners in May and October 2015, our analysis of 2,308 links posted to their Facebook pages on January 17, 2018, finds that 38 publications did not […]

Read full post

Above: Declining use of Instant Articles by The New York Times, Vox, and The Washington Post, April 2016–November 2017.

Proudly powered by WordPress | Theme: Baskerville 2 by Anders Noren.

Up ↑