Google News Initiative aimed at supporting subscriptions and tackling fake news
Over the past 20 years, we’ve grappled with the tension between the freedom of information the web enables and the need to ensure trust in information. Elevating accurate, quality content, and stemming the flow of misinformation is a challenge that requires collaboration across the news industry, the research community, and digital platforms.
Here are some of the steps we’re taking on the issue.
If you’ve ever subscribed to a news site, you know that it can sometimes be an onerous task. This isn’t the publisher’s fault, it’s just the way websites work. You’ll have to type in your name, your email, maybe a username (no, not that username; it’s taken) and then make up a new password (no, not that password; you’ll need one with the special character and the two non-repeating numbers), and it doesn’t end there. You’ll have to fill in a bunch of credit card fields, which you probably don’t have committed to memory.
Just like your password.
Like you, we love journalism, but we’re less excited about filling in web forms and clicking on “forgot password” links. So today we’re announcing Subscribe with Google—the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.
People come to Google looking for information they can trust, and that information often comes from the reporting of journalists and news organizations around the world. And while the demand for quality journalism is as high as it’s ever been, the business of journalism is under pressure, as publications around the world face challenges from an industry-wide transition to digital. Continue reading “The Google News Initiative: Building a stronger future for news”
Maureen Hoch, editor, Harvard Business Review, explains how the publisher has been using emerging formats to get closer to audiences
Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format that we have been working on: the Smarticle. We’ve now run three Smarticle experiments, and learned a lot about how readers like the format and what topics work well in it. Most significantly, we learned that there’s an appetite for this story format: Through a combination of written feedback from users and analytics, we learned that people enjoyed consuming news in this way, and they were comfortable only receiving elements of the story that were new to them. Continue reading “What The Guardian has learned trying to build a more intelligent story format — one that knows what you know”
Scroll, the news startup from former Chartbeat CEO Tony Haile that will charge $5 per month in exchange for ad-free reading across a number of sites, has signed its first partners ahead of its launch later this year, the company announced Thursday. They include The Atlantic, Fusion Media Group, Business Insider, Slate, MSNBC, The Philadelphia Inquirer, and Talking Points Memo. Gannett also signed on as a strategic investor, joining The New York Times, Axel Springer, and News Corp. Continue reading “Scroll, the $5/month news subscription startup, signs up The Atlantic, Business Insider, Fusion Media Group, Slate, and others”
Google has done several things to make publishers smile lately: From its work on fast-loading mobile pages to ending first-click-free to promoting subscription sales, Google has positioned itself favorably with publishers, especially as Facebook’s relationship with publishers has become increasingly strained. Continue reading “Publishers warm to Google, but still worry about getting crowded out in search results”
After months of asking to get their content into Amazon, publishers finally got their wish. For the past several months, Amazon has been running a test with a small group of publishers where versions of publishers’ commerce-focused articles are accessible directly inside Amazon’s website. Continue reading “Publishers warily embrace Amazon program to run their content on Amazon.com”
Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products.
The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, according to the publisher. The plan is to encourage those followers to become regular readers of the Guardian’s site and apps and, in time, possibly even paying members. Continue reading “How the Guardian’s Instagram strategy is winning new readers”
Tips to better convert free users into subscribers
One key challenge subscription businesses face is that many users don’t perceive the value of paying. Google Play teamed up with The Behavioural Architects to explore how behavioural economics (BE) can be used to better communicate to free users the value of upgrading to paid app subscriptions. Continue reading “Using behavioural economics to convey the value of paid app subscriptions”
The New York Times has just announced it would begin incorporating augmented reality in its journalism. The Times prominently featured the announcement on its website’s front page, speaking to the publisher’s commitment to offer its readers and subscribers the highest quality news content by investing in new digital content technologies. Continue reading “The NYT is boarding the AR train — here’s what that means for storytelling”
Successful broadcasters need more than a good radio voice and smart marketing
Publishers who are looking to reduce reliance on Facebook since the social network announced plans to deprioritize news are giving LinkedIn a fresh look.
LinkedIn is best known as a social network for business professionals, but even publishers beyond the business space are eyeing the platform to see where they can capitalize on it. Continue reading “Publishers eye LinkedIn as Facebook’s reliability falters”