More than half of Facebook Instant Articles partners may have abandoned it

More than half of Facebook’s launch partners on Instant Articles appear to have abandoned the format, new Tow Center research suggests. Of 72 publishers that Facebook identified as original partners in May and October 2015, our analysis of 2,308 links posted to their Facebook pages on January 17, 2018, finds that 38 publications did not […]

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Above: Declining use of Instant Articles by The New York Times, Vox, and The Washington Post, April 2016–November 2017.

‘Is there something innovative we can do to tell this story?’: How journalists and developers can work together on creative solutions for the audience’s needs

As part of the American Press Institute’s Changemaker Network, which seeks to connect and support journalists from newsrooms around the country, we sponsored a few journalists in the network to attend the 2017 Online News Association conference. They were all first-timers at the conference, and we asked them each to share something that they learned by connecting with other digital journalists from across the world. Continue reading “‘Is there something innovative we can do to tell this story?’: How journalists and developers can work together on creative solutions for the audience’s needs”

Designing a Chatbot

I have been extremely lucky to get a chance on designing a chatbot for one of our clients and the learning in the process has been massive. Most of the notions that I thought were true were discarded by research and a whole new world of possibilities just opened wide. Below, I have shared some of my crucial understandings along the path of designing a bot, hope you like it. Continue reading “Designing a Chatbot”

How The New York Times is using interactive tools to build loyalty (and ultimately subscriptions)

The New York Times’ lofty goal of getting to 10 million subscribers is an all-hands-on-deck mission — involving even its Interactive News desk, the group charged with creating graphs and other interactive elements that support the paper’s long articles. Continue reading “How The New York Times is using interactive tools to build loyalty (and ultimately subscriptions)”

Introducing HuffPost Opinion And HuffPost Personal

“One of the biggest challenges we all face, in an era where everyone has a platform, is figuring out whom to listen to. Open platforms that once seemed radically democratizing now threaten, with the tsunami of false information we all face daily, to undermine democracy. When everyone has a megaphone, no one can be heard. Our hope is that by listening carefully through all the noise, we can find the voices that need to be heard and elevate them for all of you.”

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In defence of the chatbot

Remember chatbots? That thing everyone talked about before blockchain swooped in and stole the show? Well, according to Wired, Chatbots are dead. Brands already cooled on chatbots in 2017 and the shutdown of M, a Facebook Messenger bot which automatically completes tasks for users, might be the final nail in the coffin. But should we really be dismissing chatbots that quickly?

We caught up with John Keefe, bot developer at Quartz; Eduardo Suárezand Miguel Eduardo Gil Biraud from Politibot, a chatbot platform that was created in 2016 for the Spanish elections; and Philipp Naderer from Austrian public broadcaster ORF who created the Wahl-bot for the Austrian presidential elections — all to get a better idea of where chatbots stand in early 2018, whether newsrooms should invest in them, and how to make a chatbot live up to our expectations.

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‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

Data leakage is becoming a huge problem for publishers as ad dollars shift toward programmatic. For the latest installment of our anonymous Confessions series, in which we exchange anonymity for honesty, we talked to a programmatic buyer at an independent ad agency about publishers’ data ineptitude. The source said publishers have lost control over their audiences because advertisers can pluck information about users from ad exchanges without ever paying publishers for the data. Continue reading “‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer”

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