How the Guardian’s Instagram strategy is winning new readers

Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products.

The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, according to the publisher. The plan is to encourage those followers to become regular readers of the Guardian’s site and apps and, in time, possibly even paying members. Continue reading “How the Guardian’s Instagram strategy is winning new readers”

The Future of Facebook Instant Articles

A few years ago, Facebook set out to become the place where people go to get their news by leveraging its dominance in social publishing. It correctly predicted that people would share news just like they do their personal stories and therefore encouraged publishers to seek and develop their own business pages in order to organically attract these audiences. For a few bonanza years, publishers grew new fans and subscribers by luring readers off of the Facebook news feed and onto their own sites. Continue reading “The Future of Facebook Instant Articles”

More than half of Facebook Instant Articles partners may have abandoned it

More than half of Facebook’s launch partners on Instant Articles appear to have abandoned the format, new Tow Center research suggests. Of 72 publishers that Facebook identified as original partners in May and October 2015, our analysis of 2,308 links posted to their Facebook pages on January 17, 2018, finds that 38 publications did not […]

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Above: Declining use of Instant Articles by The New York Times, Vox, and The Washington Post, April 2016–November 2017.

Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users


(Reuters) — Facebook said on Wednesday that time spent on the social network fell at the end of last year by about 50 million hours a day, even before the company made changes to its flagship News Feed that may further reduce user engagement.
On the Q4 2017 earnings call, Mark Zuckerberg announced that WhatsApp passed 1.5 billion monthly active users and sees 60 billion messages sent per day. Continue reading “Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users”

Facebook to worried marketers: Get users to mark you as ‘see first’

Facebook may have told the world it is pushing brands out of its news feed, but it is giving them a workaround behind closed doors. Facebook is trying to appease advertisers that have voiced concerns by pointing them toward an existing “see first” feature in news-feed settings that Facebook claims could improve their organic reach. Continue reading “Facebook to worried marketers: Get users to mark you as ‘see first’”

Google Search will start ranking faster mobile pages higher in July

Google today announced a new project to improve its mobile search results: factoring page speed into its search ranking. As the company notes, page speed “has been used in ranking for some time” but that was largely for desktop searches. Starting in July 2018, page speed will be a ranking factor for mobile searches on Google as well. Continue reading “Google Search will start ranking faster mobile pages higher in July”

The media today: Is Facebook leaving journalism?

“Facebook is done with journalism,” journalist and media critic Frédéric Filloux writes in his Monday Note. “It will happen, slowly, gradually, but the trend is here.” Since Facebook announced last week that it will tweak its News Feed to favor updates from friends and family over publishers’ content, news organizations have struggled to grasp what […]

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