The Platform Fallacy

It seems like every business discussion today is just counting the seconds before the term “platform” comes up. Books and articles are written, pundits swoon and conference audiences nod and exchange glances in knowing agreement. Everyone, it seems, wants to transform their business into a platform. Yet take the argument to its logical conclusion and the message becomes problematic. Platforms, as many have observed, function as multi-sided markets and therefore must connect value to value. So if everybody becomes a platform, who actually creates the value to make a vibrant marketplace? Continue reading “The Platform Fallacy”

As Amazon’s media ambitions grow, publishers are wary

As Amazon’s media ambitions grow with every passing quarter, it is leaning on its publisher partners more than ever to realize them.

Some publishers are dedicating entire teams to creating content purely for Amazon’s voice-activated Echo devices or to porting content like recipes over to Amazon Prime Now, its same-day delivery service. Meredith’s AllRecipes product development team of five dedicated to porting its content into the Amazon Echo Show, the Alexa-powered video device. Fexy Media, the parent of Serious Eats and Simply Recipes, has a team of six, plus four contractors, adding the sites’ recipes to Amazon Prime Now. Continue reading “As Amazon’s media ambitions grow, publishers are wary”

How Google and Amazon are hooking kids from an early age

Google announced a notable update to YouTube Kids this week, one that gives parents a range of tools to tailor the app for their kids. Among the new features is one that lets parents create individual profiles for each of their offspring. They can set each kid up with their own passcode to keep siblings out — though parents can override it — and the general design now reflects the child’s age. This revamp is the latest in a line of recent initiatives from big tech firms as they double down on efforts to suck kids into their ecosystems.

Continue reading “How Google and Amazon are hooking kids from an early age”

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