After months of asking to get their content into Amazon, publishers finally got their wish. For the past several months, Amazon has been running a test with a small group of publishers where versions of publishers’ commerce-focused articles are accessible directly inside Amazon’s website. Continue reading “Publishers warily embrace Amazon program to run their content on Amazon.com”
Amazon a week ago rolled out its cloud-based server-side bidding product that it delivers via Transparent Ad Marketplace, or TAM, to European countries including the U.K., Germany, France, Spain and Italy. So far, U.K. publishers haven’t rushed to jump on board. Continue reading “Amazon’s server-side bidding product gets off to slow start in UK”
It seems like every business discussion today is just counting the seconds before the term “platform” comes up. Books and articles are written, pundits swoon and conference audiences nod and exchange glances in knowing agreement. Everyone, it seems, wants to transform their business into a platform. Yet take the argument to its logical conclusion and the message becomes problematic. Platforms, as many have observed, function as multi-sided markets and therefore must connect value to value. So if everybody becomes a platform, who actually creates the value to make a vibrant marketplace? Continue reading “The Platform Fallacy”
(Reuters) — A rare public spat in the technology industry escalated on Tuesday when Google said it would block its video streaming application YouTube from two Amazon.com Inc devices and criticized the online retailer for not selling Google hardware. Continue reading “Google pulls YouTube from Amazon devices, again”
As Amazon’s media ambitions grow with every passing quarter, it is leaning on its publisher partners more than ever to realize them.
Some publishers are dedicating entire teams to creating content purely for Amazon’s voice-activated Echo devices or to porting content like recipes over to Amazon Prime Now, its same-day delivery service. Meredith’s AllRecipes product development team of five dedicated to porting its content into the Amazon Echo Show, the Alexa-powered video device. Fexy Media, the parent of Serious Eats and Simply Recipes, has a team of six, plus four contractors, adding the sites’ recipes to Amazon Prime Now. Continue reading “As Amazon’s media ambitions grow, publishers are wary”
Google announced a notable update to YouTube Kids this week, one that gives parents a range of tools to tailor the app for their kids. Among the new features is one that lets parents create individual profiles for each of their offspring. They can set each kid up with their own passcode to keep siblings out — though parents can override it — and the general design now reflects the child’s age. This revamp is the latest in a line of recent initiatives from big tech firms as they double down on efforts to suck kids into their ecosystems.
The prospect of Amazon emerging as the main rival to Google and Facebook’s duopoly over digital media seems increasingly plausible, now that some of the world’s biggest brands are starting to consider it for their budgets. Continue reading “Advertisers warm to Amazon’s increasing ad pitch”