Facebook is tightening access restrictions to APIs of its platforms. This might create good publicity for FB, argues @snurb_dot_info but it will “lock out third parties and consolidate Facebook’s position as the main analytics and advertising broker,” https://policyreview.info/articles/news/facebook-shuts-gate-after-horse-has-bolted-and-hurts-real-research-process/786 …
As another Advertising Week Europe ends, marketers, publishers and agencies are rethinking their relationships with the duopoly, with Google’s grip on the ad market loosening and the fallout from the Facebook-Cambridge Analytica scandal. Conference attendees stressed that the best relationships in marketing will be transparent and honest.
Here’s what was on executives’ minds at the conference: Continue reading “Overheard at Advertising Week Europe: Platforms must deliver value instead of ‘just stealing stuff from us’”
Debate highlights sharp divisions between the two companies’ approaches
The number of Facebook Live videos produced by paid partners more than halved by the end of 2017—and in one case fell by as much as 94 percent—as once guaranteed payments ended and Facebook deprioritized the product, new Tow Center research suggests. In an analysis of 17 brands that were paid by Facebook to make […]
A few years ago, Facebook set out to become the place where people go to get their news by leveraging its dominance in social publishing. It correctly predicted that people would share news just like they do their personal stories and therefore encouraged publishers to seek and develop their own business pages in order to organically attract these audiences. For a few bonanza years, publishers grew new fans and subscribers by luring readers off of the Facebook news feed and onto their own sites. Continue reading “The Future of Facebook Instant Articles”
More than half of Facebook’s launch partners on Instant Articles appear to have abandoned the format, new Tow Center research suggests. Of 72 publishers that Facebook identified as original partners in May and October 2015, our analysis of 2,308 links posted to their Facebook pages on January 17, 2018, finds that 38 publications did not […]
Above: Declining use of Instant Articles by The New York Times, Vox, and The Washington Post, April 2016–November 2017.
(Reuters) — Facebook said on Wednesday that time spent on the social network fell at the end of last year by about 50 million hours a day, even before the company made changes to its flagship News Feed that may further reduce user engagement.
On the Q4 2017 earnings call, Mark Zuckerberg announced that WhatsApp passed 1.5 billion monthly active users and sees 60 billion messages sent per day. Continue reading “Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users”
Facebook may have told the world it is pushing brands out of its news feed, but it is giving them a workaround behind closed doors. Facebook is trying to appease advertisers that have voiced concerns by pointing them toward an existing “see first” feature in news-feed settings that Facebook claims could improve their organic reach. Continue reading “Facebook to worried marketers: Get users to mark you as ‘see first’”
“Facebook is done with journalism,” journalist and media critic Frédéric Filloux writes in his Monday Note. “It will happen, slowly, gradually, but the trend is here.” Since Facebook announced last week that it will tweak its News Feed to favor updates from friends and family over publishers’ content, news organizations have struggled to grasp what […]
Publishers have been working to reduce their dependence on the giant social platform, a trend that’ll likely accelerate now that Facebook says it will prioritize users’ posts over publishers’ in the news feed. Continue reading “Publishers, already shifting dependence from Facebook, are expected to accelerate that in wake of news feed change”
Jesper Doub, CEO of publisher Spiegel Online, believes the time is right to create a subscriptions model. In a recent conversation, Doub discussed Spiegel’s reader-revenue strategy, the ePrivacy Regulation and the duopoly’s power. Our conversation has been edited and condensed. Continue reading “Spiegel Online CEO Jesper Doub on the pivot to consumer revenue, the duopoly and privacy regulations”
Facebook users can expect to see more posts from their friends and family in their News Feeds in the coming months, the company announced today. Posts that generate high levels of engagement will also be featured higher in the News Feed. Continue reading “Zuckerberg: Facebook engagement will likely decline after News Feed changes that show more posts by friends”
Having processed more than 20 billion chat messages over the past year at Dashbot, my team decided to take a look at the top messages users send to Facebook chatbots. Here’s an overview of our findings. Continue reading “Here’s what users were saying to Facebook chatbots in 2017”
For a long time, our Facebook efforts were all about growing arbitrary numbers. We wanted likes and comments, we looked for shares and those heart-eyed emoticons, and we optimised for views and clicks. For many newsrooms — ours included — reach and clicks were the focal points of social media strategies.
Two years ago we decided to make a change.
A year ago, Facebook launched its Facebook Journalism Project. Led by Campbell Brown, the ex-NBC News anchor who was Facebook’s new head of news partnerships, the project was a high-profile effort to smooth relations with prominent news publishers. Facebook was getting blasted for the spread of fake news, contributing to filter bubbles and doing too little to help publishers make money on the platform. Continue reading “One year in, Facebook Journalism Project gets mixed reviews from publishers”