The Future of Facebook Instant Articles

A few years ago, Facebook set out to become the place where people go to get their news by leveraging its dominance in social publishing. It correctly predicted that people would share news just like they do their personal stories and therefore encouraged publishers to seek and develop their own business pages in order to organically attract these audiences. For a few bonanza years, publishers grew new fans and subscribers by luring readers off of the Facebook news feed and onto their own sites. Continue reading “The Future of Facebook Instant Articles”

More than half of Facebook Instant Articles partners may have abandoned it

More than half of Facebook’s launch partners on Instant Articles appear to have abandoned the format, new Tow Center research suggests. Of 72 publishers that Facebook identified as original partners in May and October 2015, our analysis of 2,308 links posted to their Facebook pages on January 17, 2018, finds that 38 publications did not […]

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Above: Declining use of Instant Articles by The New York Times, Vox, and The Washington Post, April 2016–November 2017.

Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users


(Reuters) — Facebook said on Wednesday that time spent on the social network fell at the end of last year by about 50 million hours a day, even before the company made changes to its flagship News Feed that may further reduce user engagement.
On the Q4 2017 earnings call, Mark Zuckerberg announced that WhatsApp passed 1.5 billion monthly active users and sees 60 billion messages sent per day. Continue reading “Facebook’s user engagement dips on News Feed tweaks, WhatsApp passes 1.5 billion monthly users”

Facebook to worried marketers: Get users to mark you as ‘see first’

Facebook may have told the world it is pushing brands out of its news feed, but it is giving them a workaround behind closed doors. Facebook is trying to appease advertisers that have voiced concerns by pointing them toward an existing “see first” feature in news-feed settings that Facebook claims could improve their organic reach. Continue reading “Facebook to worried marketers: Get users to mark you as ‘see first’”

The media today: Is Facebook leaving journalism?

“Facebook is done with journalism,” journalist and media critic Frédéric Filloux writes in his Monday Note. “It will happen, slowly, gradually, but the trend is here.” Since Facebook announced last week that it will tweak its News Feed to favor updates from friends and family over publishers’ content, news organizations have struggled to grasp what […]

Spiegel Online CEO Jesper Doub on the pivot to consumer revenue, the duopoly and privacy regulations

Jesper Doub, CEO of publisher Spiegel Online, believes the time is right to create a subscriptions model. In a recent conversation, Doub discussed Spiegel’s reader-revenue strategy, the ePrivacy Regulation and the duopoly’s power. Our conversation has been edited and condensed. Continue reading “Spiegel Online CEO Jesper Doub on the pivot to consumer revenue, the duopoly and privacy regulations”

One year in, Facebook Journalism Project gets mixed reviews from publishers

A year ago, Facebook launched its Facebook Journalism Project. Led by Campbell Brown, the ex-NBC News anchor who was Facebook’s new head of news partnerships, the project was a high-profile effort to smooth relations with prominent news publishers. Facebook was getting blasted for the spread of fake news, contributing to filter bubbles and doing too little to help publishers make money on the platform. Continue reading “One year in, Facebook Journalism Project gets mixed reviews from publishers”

Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head

Many of the publishers that spent 2016 and 2017 investing in Facebook products like Instant Articles and news feed videos enter the new year with new perspective on the relationship they have with the world’s largest social platform. For the latest installment of our Confessions series, in which we exchange anonymity for candor, we spoke to an audience development head at a midsize digital publisher that resisted the temptation to go all-in on those products. The conversation has been condensed. Continue reading “Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head”

News Corp’s Robert Thomson: ‘The digital world is dysfunctional’

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and member events throughout the year. Learn more here.

Robert Thomson, CEO of News Corp, says platforms need to change their ways to benefit publishers’ long-term business models, but he doesn’t let publishers off the hook, either. Our recent conversation has been lightly edited and condensed. Continue reading “News Corp’s Robert Thomson: ‘The digital world is dysfunctional’”

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