Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head

Many of the publishers that spent 2016 and 2017 investing in Facebook products like Instant Articles and news feed videos enter the new year with new perspective on the relationship they have with the world’s largest social platform. For the latest installment of our Confessions series, in which we exchange anonymity for candor, we spoke to an audience development head at a midsize digital publisher that resisted the temptation to go all-in on those products. The conversation has been condensed. Continue reading “Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head”

News Corp’s Robert Thomson: ‘The digital world is dysfunctional’

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and member events throughout the year. Learn more here.

Robert Thomson, CEO of News Corp, says platforms need to change their ways to benefit publishers’ long-term business models, but he doesn’t let publishers off the hook, either. Our recent conversation has been lightly edited and condensed. Continue reading “News Corp’s Robert Thomson: ‘The digital world is dysfunctional’”

5 things we learned about Facebook and fake news this year

This year, Facebook faced a backlash over enabling fake news and racist ads, got hauled in front of Congress for spreading Russian propaganda and found itself under the attack from European regulators. And that’s not to say anything of advertisers and publishers standing up to the tech giant over its measurement screw-ups and dominance of their content distribution. Here are five things we learned from Facebook’s annus horribilis: Continue reading “5 things we learned about Facebook and fake news this year”

Facebook Watch, independent media, referral traffic: What’s doomed in media in 2018

Every year, a number of things die in media and marketing. This year, we thought we’d switch up the year-end prediction tradition, and ask people in those industries to tell us what they think will kick the bucket in the coming year. We granted sources anonymity so they could speak freely. Here are their responses. Continue reading “Facebook Watch, independent media, referral traffic: What’s doomed in media in 2018”

Germany: Facebook abuses dominance in the way it harvests and monetizes user data

(Reuters) — Germany’s cartel office has found that Facebook abused its dominant market position, in a ruling that questioned the U.S. social network’s model of monetizing the personal data of its 2 billion users through targeted advertising. Presenting preliminary findings of its 20-month-old probe, the Federal Cartel Office said Facebook held a dominant position among social networks – a characterization that Facebook repudiated as “inaccurate”. Continue reading “Germany: Facebook abuses dominance in the way it harvests and monetizes user data”

‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and member events throughout the year. Learn more here

David Pemsel, CEO of Guardian News and Media, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. Below is our conversation, which has been lightly edited and condensed. Continue reading “‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality”

Facebook has hurt mainstream media more than fake news sites

Five things we learned when Facebook’s Explore Feed destroyed our organic reach.

Two months ago, Facebook launched major “reach-killing” test here in Slovakia and in five other countries. It removed all Page posts from the News Feed and relocated them to a separate new Explore Feed. That means Facebook’s main feed is no longer a free playing field for publishers — you can find here just posts from friends and sponsored posts. Continue reading “Facebook has hurt mainstream media more than fake news sites”

Facebook defends itself against social media critics

(Reuters) — Facebook Inc on Friday struck back against scientific researchers and tech industry insiders who have criticized the world’s biggest social media network and its competitors for transforming how people behave and express emotion. Facebook, in a corporate blog post, said that social media can be good for people’s well-being if they use the technology in a way that is active, such as messaging with friends, rather than passive, such as scrolling through a feed of other people’s posts. It was the second time this week that Facebook had published such a rebuttal, signaling a new willingness to defend a business model that translates users’ attention into advertising revenue. Continue reading “Facebook defends itself against social media critics”

Cheatsheet: How Europe is moving to regulate Google and Facebook

Government authorities have faced mounting pressure to regulate technology platforms across the world. This week, an independent watchdog recommended U.K. Prime Minister Theresa May introduce two new laws that would see platforms like Google and Facebook face similar regulations to publishers. Add to that the ongoing antitrust cases in Europe and accusations of spreading Russian propaganda, and platforms have been faced with more government intervention than they could have anticipated. Here’s what you need to know about how governments are trying to control the ways platforms conduct business in Europe. Continue reading “Cheatsheet: How Europe is moving to regulate Google and Facebook”

‘Facebook is not transparent:’ NY Times CEO Mark Thompson says the platform’s role needs to be clearer

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and member events throughout the year. Learn more here

Mark Thompson, CEO of The New York Times Co., discussed the Times’ increased focus on the consumer, its approach to the platform giants and why he has faith the digital ad mess will get cleaned up. Our recent conversation has been lightly edited and condensed. Continue reading “‘Facebook is not transparent:’ NY Times CEO Mark Thompson says the platform’s role needs to be clearer”

Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment

Search-focused publishers are having an I-told-you-so moment now that Google is once again publishers’ biggest source of referral traffic. On Dec. 11, Googlepar data showing that Google now accounts for 44 percent of referral traffic for publishers made its way across the internet. That share represented a 10-point swing from the start of the year, when Facebook accounted for 40 percent, and Google accounted for 34 percent; Facebook now accounts for 26 percent. Continue reading “Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment”

Messages Matter: Exploring the Evolution of Conversation

At Messenger, we believe in the power of messages to make meaningful connections. We believe in their power to engage and unite the people who make use of them. With this study, we wanted to dig deeper into how our global conversation has evolved and get a glimpse of where it is going, plus understand if some commonly believed myths were true. What we found is that messaging turns out to be not a wedge, but instead a bridge bringing us closer together.

Now let’s explore some of the key trends and takeaways from the study

 

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