How the Guardian’s Instagram strategy is winning new readers

Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products.

The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, according to the publisher. The plan is to encourage those followers to become regular readers of the Guardian’s site and apps and, in time, possibly even paying members. Continue reading “How the Guardian’s Instagram strategy is winning new readers”

How WeChat became the primary news source in China

Editor’s note: This article is the first of two in a series on WeChat. The second, “WeChat reaches audiences conventional media in China cannot” can be found here. Flourishing social media platforms like WeChat are changing journalism in China. In place of legacy media companies, independent influencers called Key Opinion Leaders, or KOLs, are attracting […]

2017 in review: round-up of our top posts on communicating your research with social media

Twitter can help with scientific dissemination but its influence on citation impact is less clear Researchers have long been encouraged to use Twitter. But does researchers’ presence on Twitter influence citations to their papers? José Luis Ortega explored to what extent the participation of scholars on Twitter can influence the tweeting of their articles and found that although the relationship between tweets […]

Changing the hive mind – How social media manipulation affects everything by Tim Weninger

Tim Weninger, an assistant professor of computer science and engineering at the University of Notre Dame, describes a study he conducted on reddit.com Tim Weninger, an assistant professor of computer science and engineering at the University of Notre Dame, describes a study he conducted on reddit.com in which he had a computer program up-vote or down-vote the latest post every two minutes. As he explains, the experiment shows that early random up-votes makes a post 20 percent more likely to appear on the front page. His conclusion?

Just one quarter of one percent of viewers determine what the rest of the site’s readers see—so don’t believe every trending content rating you see online.

The weird and wonderful world of academic Twitter

Glen Wright, from Academia Obscura, peeks inside a Pandora’s box of scholarly microblogging

Is that all you’ve published? #RuinADateWithAnAcademicInFiveWords — Bilby Summerhill (@BilbySummerhill) January 15, 2015

“I am afraid this manuscript may contribute not so much towards the field’s advancement as much as toward its eventual demise.” — ShitMyReviewersSay (@YourPaperSucks) November 13, 2014

I do my best proofreading after I hit send. — Shit Academics Say (@AcademicsSay) June 30, 2015

Meet the TwArχiv

Exactly 5 years ago Twitter started offering the option for users to download their full
archive of personal tweets
. The archive gives you a change to quickly browse through your
personal history and find those funny cat pictures you once posted. But there is additional value in the archive, transcending the trips down to memory lane. For example, by looking into a full Twitter archive one can investigate longitudinal trends in interaction behaviour or geotag-based movement patterns. While Twitter archives come with their own user interface, they are not really designed for such deeper dives into the data. Which is why I have been working on a small tool called TwArχiv that tries to allow for such insights. Continue reading “Meet the TwArχiv”

Social bots are ruining the internet for the rest of us


We’ve all seen the stories and allegations of Russian bots manipulating the 2016 U.S. presidential election and, most recently, hijacking the FCC debate on net neutrality. Yet far from such high stakes arenas, there’s good reason to believe these automated pests are also contaminating data used by firms and governments to understand who we (the humans) are, as well as what we like and need with regard to a broad range of things.

Let me explain. Continue reading “Social bots are ruining the internet for the rest of us”

Are you in a newsroom right now? Take a look at your social media team. What are they doing Most likely, they’re posting stories from your staff on Twitter and Facebook. They’re checking Google Analytics or Parse.ly or Chartbeat to see if those links are successfully penetrating the fickle social media universe. They’re explaining to another young reporter why she needs to change the name on her Twitter account to, well, anything else but @FoxyGrrrl15.

Read full post on MediaShift

Academic journals with a presence on Twitter are more widely disseminated and receive a higher number of citations

Previous research has shown that researchers’ active participation on Twitter can be a powerful way of promoting and disseminating academic outputs and improving the prospects of increased citations. But does the same hold true for the presence of academic journals on Twitter? José Luis Ortega examined the role of 350 scholarly journals, analysing how their articles were tweeted and cited. Findings reveal that articles from those journals that have their own individual Twitter handle are more tweeted about than articles from journals whose only Twitter presence is through a scientific society or publisher account. Articles published in journals with any sort of Twitter presence also receive more citations than those published in journals with no Twitter presence.

Proudly powered by WordPress | Theme: Baskerville 2 by Anders Noren.

Up ↑