‘A massive scramble’: Candid thoughts of marketers on GDPR fallout

Data privacy and getting compliant in time for the General Data Protection Regulation was a hotly debated topic for marketers attending the Digiday Programmatic Marketing Summit Europe in Estoril, Portugal, this week.

With less than a month to go until the deadline for GDPR enforcement, uncertainty around who in the supply chain will be held responsible should regulators decide to prosecute remains top of mind. We’ve collected some of the main concerns that attendees talked about throughout the week — under condition of anonymity — to give a flavor of what execs across the digital ad industry are truly thinking. Continue reading “‘A massive scramble’: Candid thoughts of marketers on GDPR fallout”

How Important is Data Curation? Gaps and Opportunities for Academic Libraries

INTRODUCTION Data curation may be an emerging service for academic libraries, but researchers actively “curate” their data in a number of ways—even if terminology may not always align. Building on past userneeds assessments performed via survey and focus groups, the authors sought direct input from researchers on the importance and utilization of specific data curation activities. METHODS Between October 21, 2016, and November 18, 2016, the study team held focus groups with 91 participants at six different academic institutions to determine which data curation activities were most important to researchers, which activities were currently underway for their data, and how satisfied they were with the results. RESULTS Researchers are actively engaged in a variety of data curation activities, and while they considered most data curation activities to be highly important, a majority of the sample reported dissatisfaction with the current state of data curation at their institution. DISCUSSION Our findings demonstrate specific gaps and opportunities for academic libraries to focus their data curation services to more effectively meet researcher needs. CONCLUSION Research libraries stand to benefit their users by emphasizing, investing in, and/or heavily promoting the highly valued services that may not currently be in use by many researchers. Published on 2018-04-26 21:11:38

A new series from The BMJ highlights unreported trials

The BMJ highlights unreported clinical trialsThe FDA Amendments Act of 2007 (FDAAA) and the “Final Rule” define the global ethical obligation to report the results of all clinical trials within a reasonable timeframe. However, the lack of reporting of clinical trials is still a prominent issue, with potential implications for treatment decisions and patient care. Last month, The BMJ unveiled a new, regular feature that intends to publicise unreported trials to encourage their reporting. Brief summaries in this series, published once per week, will highlight individual, unreported trials, the results of which may have important clinical relevance.

‘Unreported trials of the week’ will be selected using TrialsTracker. Launched by the AllTrials campaign, this FDAAA compliance tracking tool tracks trials registered on ClinicalTrials.gov and those that breach the FDAAA. At the time of writing, this tool identified 35% of trials as having unreported results.

The weekly series has already gone live; the first feature described an unreported study on analgesics for postoperative pain following the extraction of wisdom teeth. The feature’s authors, Nicholas J DeVito and Ben Goldacre, hope that the series will spark productive discussions focussed on improving reporting rates.

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Summary by Emma Prest PhD from Aspire Scientific


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The post A new series from The BMJ highlights unreported trials appeared first on The Publication Plan for everyone interested in medical writing, the development of medical publications, and publication planning.

Analyzing attribution: Effectively measuring marketing in the digital world

by Toby McKenna, executive vice president of global advertising at Bazaarvoice

Today’s marketers have access to an unprecedented amount of technologies, tools and data, giving them the ability to execute increasingly sophisticated campaigns, better report the ROI of their efforts and inform future marketing plans. However, with an abundance of data, platforms and channels being used, it’s hard to isolate the best marketing metrics and attribution models to prioritize. Business leaders are demanding more of their marketing teams, challenging them with proving the ROI of their digital campaigns and linking metrics back to meaningful business results. Continue reading “Analyzing attribution: Effectively measuring marketing in the digital world”

Vanity Fair Introduces a Metered Paywall

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Screen Shot 2018-04-24 at 4.09.15 PMVanity Fair is the latest magazine to place its online content behind a soft paywall in a bid to drum up more consumer-driven revenue.

The Radhika Jones-led title becomes the third at Condé Nast to institute a metered paywall, following The New Yorker in 2014 and Wired earlier this year. Like Wired, Vanity Fair will allow visitors to read up to four articles for free each month, after which they’ll asked to subscribe at an annual fee of $19.99—the same price for both print-and-digital or digital-only subscriptions. Continue reading “Vanity Fair Introduces a Metered Paywall”

It’s time to address the reproducibility crisis in AI

 

GUEST: Recently I interviewed Clare Gollnick, CTO of Terbium Labs, on the reproducibility crisis in science and its implications for data scientists. The podcast seemed to really resonate with listeners (judging by the number of comments we’ve received via the show notes page and Twitter), for several reasons. To sum up the issue: Many resear…Read More

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