After months of asking to get their content into Amazon, publishers finally got their wish. For the past several months, Amazon has been running a test with a small group of publishers where versions of publishers’ commerce-focused articles are accessible directly inside Amazon’s website. Continue reading “Publishers warily embrace Amazon program to run their content on Amazon.com”
Alexa is already available in apps, smart speakers, toilets, and showers, but today Amazon announced its AI assistant will soon be available exactly where you’d expect to find it: inside the Alexa smartphone app. Continue reading “Amazon is finally adding Alexa to the Alexa app”
Amazon a week ago rolled out its cloud-based server-side bidding product that it delivers via Transparent Ad Marketplace, or TAM, to European countries including the U.K., Germany, France, Spain and Italy. So far, U.K. publishers haven’t rushed to jump on board. Continue reading “Amazon’s server-side bidding product gets off to slow start in UK”
Amazon’s Alexa is leading the AI assistant pack. Echo devices are dominating smart speaker sales, and that was before Amazon brought the devices to more than 80 nations around the world. To defend its crown, Amazon moved fast this year to outpace competitors like Google Assistant and Microsoft’s Cortana. Apple’s delayed HomePod is due out next year, while Samsung and Facebook are also reportedly planning to debut smart speakers. It can be challenging to keep up with all the features Alexa has added to stay ahead of some of the largest tech companies on the planet, so here’s a rundown of everything Alexa learned to do this year. Continue reading “Everything Amazon’s Alexa learned to do in 2017”
With major events bringing even more change, it’s the time of year to take stock and explore what it all means.
With a Happy New Year and a welcome back, here’s our take on the most important events from 2017 and their impact on our industry. In no particular order: Continue reading “2017’s Most Important Events & Why They Matter”
A study of how enriching keyword metadata improved sales of 4 publishers points to changes in how we should view marketing of books online.
The post Enriching Book Metadata is Marketing in the Digital Age appeared first on The Scholarly Kitchen.
(Reuters) — A rare public spat in the technology industry escalated on Tuesday when Google said it would block its video streaming application YouTube from two Amazon.com Inc devices and criticized the online retailer for not selling Google hardware. Continue reading “Google pulls YouTube from Amazon devices, again”
Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers.
Amazon is eating the world. Just about everyone is saying it these days. The Amazon avalanche is coming to ad tech, too. In its third-quarter earnings call, Amazon announced that its advertising business grew 58 percent year over year to $1.12 billion.
The post Digiday Research: 90 percent of media execs think Amazon can threaten the duopoly appeared first on Digiday.
Amazon is bringing its AI assistant to the workplace with a new service called Alexa for Business. The news was announced today by Amazon CTO Werner Vogels onstage during the keynote address at the AWS re:Invent being held this week in Las Vegas. Continue reading “Amazon launches Alexa for Business platform, bringing voice services to the office”
Developers and businesses making skills for Amazon’s Alexa will soon be able to accept Amazon Pay and make purchases directly within voice apps from the Alexa Skills Store. The news was announced today during the Alexa State of the Union at AWS re:Invent in Las Vegas. Other Alexa news shared today includes plans to bring Alexa to Australia and New Zealand in early 2018 and adding $100 million to the Alexa Fund for international investment. Continue reading “Amazon Alexa skills to accept payments”
Amazon Web Services today unveiled DeepLens, a wireless video camera made for the quick deployment of deep learning. The camera will cost $249 and is scheduled to ship for customers in the United States in April 2018.
DeepLens comes pre-loaded with AWS Greengrass for local computation and can operate with SageMaker, a new service to simplify the deployment of AI models, as well as popular open source AI services such as TensorFlow from Google and Caffe2 from Facebook, according to an AWS blog. Continue reading “Amazon unveils DeepLens, a $249 camera for deep learning”
What if publishers started programming the new generation of audio assistants as a kind of hybrid of daily news, on demand radio/podcasting and information resource? That’s the sort of experiment Hearst recently launched for the Amazon Echo with its “My Beauty Chat” voice-first brand. Once the skill is enabled, asking Alexa to open the app offers you a choice of hearing a morning or afternoon 5-10 minute beauty program or a tip of the day. With launch support from sole sponsor L’Oreal, Hearst is programming this project aggressively, with two daily shows (one available before 4 p.m. and the other after) as well as a daily beauty tip.
Democracy dies in dankness.
That’s not a typo in the Washington Post’s Reddit profile: The Washington Post account is an avid poster of some pretty good memes and gifs. It’s got jokes. It’s also a sharer of everything from polling stories to breaking national security stories to lifestyle columns to geeky features to fact-checks, and a facilitator of, and participant in, AMAs. The official publisher account has been live since April of this year, shortly after the platform began allowing public profiles, and appears to have broken through Reddit’s tough anti-brand, anti-paywall shell.
Google announced a notable update to YouTube Kids this week, one that gives parents a range of tools to tailor the app for their kids. Among the new features is one that lets parents create individual profiles for each of their offspring. They can set each kid up with their own passcode to keep siblings out — though parents can override it — and the general design now reflects the child’s age. This revamp is the latest in a line of recent initiatives from big tech firms as they double down on efforts to suck kids into their ecosystems.
The healthcare industry is abuzz over consumer engagement and empowerment, spurred by a strong belief that when patients become more engaged in their own care, better outcomes and reduced costs will result.
Nevertheless, from the perspective of many patients, navigating the healthcare ecosystem is anything but easy.
Consider the familiar use case of booking a doctor’s appointment. The vast majority of appointments are still scheduled by phone. Booking the appointment takes on average ten minutes, and the patient can be on hold for nearly half of that time.
These are the kinds of inefficiencies that compound one another across the healthcare system, resulting in discouraged patients who aren’t optimally engaged with their care. For example, the system’s outdated infrastructure and engagement mechanisms also contribute to last-minute cancellations and appointment no-shows—challenges to operational efficiency that cost U.S. providers alone as much as $150 billion annually.
Similarly, long waits for appointments and the convoluted process of finding a doctor are among the biggest aggravations for U.S. patients seeking care. A recent report by healthcare consulting firm Merritt Hawkins found that appointment wait times in large U.S. cities has increased 30 percent since 2014.
It’s time for this to change. Many healthcare providers are beginning to modernize, but moving from phone systems to online scheduling, though important, is only the tip of the iceberg. Thanks to new platforms and improved approaches to integration of electronic medical records (EMR), the potential for rapid transformation has arguably never been greater.
This transformation will take many shapes—but one particularly excites me: voice. While scheduling and keeping a doctor’s appointment might be challenging today, it’s not far-fetched to envision a near future in which finding a doctor may be as simple as telling your favorite voice-controlled digital assistant, “Find me a dermatologist within 15 miles of my office who has morning availability in the next two weeks and schedule me an appointment.”
How voice has evolved in healthcare: The rise of technology platforms
Voice technologies have been generating excitement in the healthcare space for years. Because doctors can speak more quickly than they can type or write, for example, the industry has been tantalized by the promise of natural language processing services that translate spoken doctors’ notes into electronic text.
No single company or healthcare provider holds all the keys to this revolution. Rather, it hinges on a variety of players leveraging technology platforms to create ecosystems of patient care. These ecosystems are possible because, in contrast to even a few years ago, it’s eminently more feasible to make software interoperate—and thus to combine software into richer services.
Developers can leverage application programming interfaces (APIs) that provide access to natural language processing, image analysis, and other services, enabling them to build these capabilities into their apps without creating the underlying machine learning infrastructure, for example.
These apps can also leverage other APIs to connect disparate systems, data, and applications, anything from a simple microservice that surfaces inventory for medical supplies to FHIR-compliant APIs that allow access to patient data in new, more useful contexts. Understanding the possibilities and challenges of connecting these modern interfaces to EMR systems, which generally do not easily support modern interoperability, may be one of the biggest obstacles. Well over a quarter-million health apps exist, but only a fraction of these can connect to provider data. If voice-enabled health apps follow the same course, flooding the market without an approach to EMR interoperability, it could undermine the potential of these voice experiences to improve care.
Fortunately, as more providers both move from inflexible, aging software development techniques such as SOA to modern API-first approaches and adapt the FHIR standard, these obstacles should diminish. FHIR APIs allow providers to focus on predictable programming interfaces instead of underlying systems complexity, empowering them to replace many strained doctor-patient interactions with new paradigms.
As it becomes simpler for developers to work with EMR systems alongside voice interfaces and other modern platforms, the breadth and depth of new healthcare services could dramatically increase. Because developers can work with widely adopted voice assistants such as Google Assistant, Apple’s Siri, and Amazon’s Alexa, these new services won’t need to be confined to standalone apps. Instead, they can seamlessly integrate care and healthier activity into a user’s day-to-day routines.
Many of us already talk to our devices when we want information on things like traffic conditions, movie times, and weather forecasts. Likewise, many of us are already accustomed to taking advice from our digital assistants, such as when they point out conflicts on our calendars or advise us to leave in order to make it to a meeting on time. It’s natural these interfaces will expand to include new approaches to care: encouraging patients to exercise, reminding them to take medications, accelerating diagnoses by making medical records more digestible and complete, facilitating easier scheduling, etc.
Indeed, research firm Gartner’s recent “Top 10 Strategic Technology Trends for 2018” speaks to the potential of voice and other conversational interaction models: “These platforms will continue to evolve to even more complex actions, such as collecting oral testimony from crime witnesses and acting on that information by creating a sketch of the suspect’s head based on the testimony.”
As voice and other interfaces continue to evolve from scripted answers to more sophisticated understandings of user intent and more extemporaneous, context-aware ways of providing service, the nature of daily routines will change. For example, whereas many patients today feel anxiety over finding the time and focus to pursue better care, in the near future, this stress will likely diminish as more healthcare capabilities are built into platforms and interaction models consumers already use.
What comes next?
It’s clear that providers feel the urgency to improve patient engagement and operational efficiency. Research firm Accenture, for example, predicts that by the end of 2019, two-thirds of U.S. health systems will offer self-service digital scheduling, producing $3.2 billion in value. That’s a start, but there’s much more to do.
More capabilities will need to be developed and made available via productized APIs, platforms will need to continue to grow and evolve, and providers must adopt operational approaches that allow them to innovate at a breakneck pace while still complying with safety and privacy regulations.
But even though work remains, voice platforms and new approaches to IT architecture are already changing how patients and doctors interact. As more interoperability challenges are overcome, the opportunities for voice to be a meaningful healthcare interface are remarkable.
For the biggest changes, the question likely isn’t if they will happen but how quickly.
Aashima Gupta is the global head of healthcare solutions for Google Cloud Platform where she spearheads healthcare solutions for Google Cloud.