Can social Stories work for news organizations — without putting them on a platform?

On platforms like Snapchat and Instagram, Stories are cute — they’re perfectly designed for your phone’s screen, they can feel more narrative than disconnected posts, you can be pithy while still including more information than a regular post, and you can communicate more directly with your audience. But they also have drawbacks: the public can’t really see them after 24 hours, and they’re accessible only by users of those apps. Continue reading “Can social Stories work for news organizations — without putting them on a platform?”

Google announces solution to longstanding AMP cache URL display problem

Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results.

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Facebook Declines, Google Grows as Battle for News Audiences Continues

As an analytics provider for hundreds of the web’s leading publishers, we have a bird’s-eye view of trends in web-wide news consumption. This vantage revealed an industry-wide shift in how readers find news in June 2015. Facebook overtook Google as the most important traffic source for publishers. And then, for two years the situation remained a stable duopoly, with Facebook and Google each sending publishers around 35% of their identified external referral traffic. Continue reading “Facebook Declines, Google Grows as Battle for News Audiences Continues”

‘The amount of the complexity is overwhelming’: What the ad tech elite discussed at Luma Partners Digital Media Summit

From the inordinate number of men donning the blazer/jeans/leather shoes uniform to the men’s restroom having significantly longer lines than the women’s room, it was clear that ad tech was well represented at the Luma Digital Media Summit that was held just a few blocks away from Grand Central Station in New York City yesterday.

Here are the most interesting things we heard at the panels and in the hallways in between talks.

Instant Articles and AMP
“We do Instant Articles to be in the good graces of Facebook, to be honest with you,” said a publishing source.

“We run about 20 percent of our content through Instant Articles. … Instant Articles doesn’t really work well for us, but almost everything else on Facebook works for us,” said Gretchen Tibbits, president and chief operating officer at LittleThings.

“What we push through AMP is so small that the revenue is immaterial, and I can’t even tell you what it is,” said a publishing source, who was immediately trailed by vendors after our conversation.

Social platforms
“If you are a publisher today, you are dependent on somebody,” said Neil Vogel, CEO of Dotdash. “The minute you think of these guys you are dependent on as your friend, you are finished.”

“As long as your interests are aligned, you are in good shape,” Tibbits said.

“If I say we have millions of social viewers, people say to me ‘those are shitty little social views,’” said Jon Steinberg, Cheddar CEO. “But if I do hundreds of thousands [of viewers] on Sling, people say, ‘Only hundreds of thousands?’”

“We are the only people not doing stupid shit on Facebook Live,” said Steinberg, which elicited an uproarious response from the roughly 150 people in the audience.

“In the name of God, how many times can somebody make the same mistake?” asked Adam Singolda, CEO of Taboola, while discussing how publishers continue to go all in on social platforms even though platforms frequently change their priorities and algorithms. “They have to decide if they want to be Darth Vader or Luke, and they always choose Vader.”

Banner ads
“I don’t think anybody is excited about it, but it does help with scale,” said Matt Gillis, svp of publisher platforms at AOL.

“Are banners here to stay?” asked Amir Malik, head of programmatic at Accenture. “I don’t think they are.”

“This is a base currency that people trade on, on the internet,” Vogel said. “It is not going anywhere; the pipes are set up to handle it.”

Ad tech shenanigans
“We asked a comScore 100 publisher if they want to switch from rev-share to a SaaS model,” said an ad tech exec who expressed frustration with legacy media companies in between nibbles of coconut tres leches cake. “Even though we showed them that they would pay us less with a SaaS, the publisher rep said that he didn’t care because his department’s budget is based on what he can take out of its top-line revenue. So he didn’t care that his company would be more profitable or cut costs by using a SaaS model; he wanted us to stay on a rev-share model because it was how they’ve done business in the past.”

“The amount of the complexity is overwhelming, and it almost feels intentional in a way that perpetuates most of the players in the space,”  said Sim Blaustein, partner at Bertelsmann Digital Media Investments, in a brightly lit and empty conference room after the panels had concluded. “If the industry were simpler and more transparent, many of the folks here wouldn’t have a business.”

“If the industry doesn’t elevate to a higher standard of regulation around location data, regulation will be forced upon us,” said an ad tech exec.

“Call it a data lake or a DMP or whatever you want, I don’t give a shit,” said an ad tech exec. “I don’t make up these acronyms, I just adopt them to make it easier for people here to understand what I do.”

The post ‘The amount of the complexity is overwhelming’: What the ad tech elite discussed at Luma Partners Digital Media Summit appeared first on Digiday.

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