What The Guardian has learned trying to build a more intelligent story format — one that knows what you know

Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format that we have been working on: the Smarticle. We’ve now run three Smarticle experiments, and learned a lot about how readers like the format and what topics work well in it. Most significantly, we learned that there’s an appetite for this story format: Through a combination of written feedback from users and analytics, we learned that people enjoyed consuming news in this way, and they were comfortable only receiving elements of the story that were new to them. Continue reading “What The Guardian has learned trying to build a more intelligent story format — one that knows what you know”

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