Overheard at Advertising Week Europe: Platforms must deliver value instead of ‘just stealing stuff from us’

As another Advertising Week Europe ends, marketers, publishers and agencies are rethinking their relationships with the duopoly, with Google’s grip on the ad market loosening and the fallout from the Facebook-Cambridge Analytica scandal. Conference attendees stressed that the best relationships in marketing will be transparent and honest.

Here’s what was on executives’ minds at the conference: Continue reading “Overheard at Advertising Week Europe: Platforms must deliver value instead of ‘just stealing stuff from us’”

On the hunt for direct connections, publishers turn to registration walls

Consumer revenue is top of mind for many publishers, so some of them are starting with registration requirements.

Since October, Bloomberg Media has been requiring people that visit its site more than eight times per month to register. El Nuevo Día, a Spanish-language newspaper in Puerto Rico, now forces readers to submit an email address after reading 11 stories in a month, and has been testing registration walls with different messages and offers in an attempt to get them to hand over their emails. Continue reading “On the hunt for direct connections, publishers turn to registration walls”

French media is in talks about collaborating on a unified login system

Concerns about the looming ePrivacy Regulation, not to mention fear of the duopoly, are prompting European publishers to collaborate on joint consumer login systems. So far, Germany and Portugal have led the charge. Now, it looks like France could join the fray.

Leading national newspapers Le Monde, Le Figaro and Le Parisien are among the publishers discussing the potential for implementing a common single login across their sites, through which users can be automatically authenticated each time they visit one of the publishers’ sites. Continue reading “French media is in talks about collaborating on a unified login system”

How GDPR could weaken, not strengthen, the duopoly

Consensus on whether Google and Facebook stand to win or lose as a result of Europe’s new data-privacy laws seems to be changing.

Popular opinion has been that the direct relationship Facebook and Google have with consumers will make it easy for them to obtain consent, and as such they will ultimately be at an advantage. But as the deadline for the General Data Protection Regulation‘s enforcement edges closer and the ePrivacy Regulation continues to loom, a different line of thinking is emerging: that Google and Facebook are also in for a thrashing, in the short term at least. Continue reading “How GDPR could weaken, not strengthen, the duopoly”

The Rundown: Google distances itself from ‘platforms’

In this week’s Rundown: Google distances itself from “platforms,” Snapchat and Twitter woo publishers and Amazon lags in India.

What’s in a name?
As Facebook gets blamed for everything from polarizing America to helping Donald Trump’s election, it’s no accident that Google is distancing itself from the social network. One way is how it’s referred to. Recently, Google execs have insisted to anyone who will listen that Google is not to be called a platform. They’d rather it be a “technology company” or “just Google.” There’s a fair point there that key differences exist among the big tech platforms; Facebook is a walled garden and built around social interactions, while Google is about indexing the world’s information. Both make their money from advertising. But the subtext is that Facebook is taking a beating from just about everyone right now, and Google wants to be seen as one of the good guys. Just don’t call it a media company. — Lucia Moses

This article is behind the Digiday+ paywall.

The post The Rundown: Google distances itself from ‘platforms’ appeared first on Digiday.

Publishers warm to Google, but still worry about getting crowded out in search results

Google has done several things to make publishers smile lately: From its work on fast-loading mobile pages to ending first-click-free to promoting subscription sales, Google has positioned itself favorably with publishers, especially as Facebook’s relationship with publishers has become increasingly strained. Continue reading “Publishers warm to Google, but still worry about getting crowded out in search results”

How the Guardian’s Instagram strategy is winning new readers

Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products.

The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, according to the publisher. The plan is to encourage those followers to become regular readers of the Guardian’s site and apps and, in time, possibly even paying members. Continue reading “How the Guardian’s Instagram strategy is winning new readers”

How Swedish tabloid Aftonbladet reached 250,000 digital subscribers

Swedish national tabloid Aftonbladet has become one of Europe’s biggest digital-subscriptions success stories.

The newspaper, owned by Scandinavian media giant Schibsted, has amassed 250,000 digital subscribers (at $7-$12 a month) since launching its digital subscriptions program in 2003, a lofty figure given Sweden’s population of 10 million. Aftonbladet made 255 million Swedish krona ($32 million) in profit in 2017, driven by both advertising and subscriptions, according to its latest financials released last week. Continue reading “How Swedish tabloid Aftonbladet reached 250,000 digital subscribers”

Things we read this week (2 February 2018)

Welcome to Things we read this week, a weekly post featuring articles from around the internet recommended by BMJ’s Digital Group members. These are articles we’ve read and liked, things that made us think and things we couldn’t stop talking about. Check back every Friday for a new post.

  • Commenting

    PubMed Commons to be discontinued after comments were submitted on 6,000 of the 28 million articles indexed in PubMed. The Atlantic is also killing its comments in favor of a new Letters section to showcase reader feedback The move is designed to promote the best feedback from its readers by incentivizing more thought-out responses and by making it easier for others to read them (which in turn improves the overall experience of reading TheAtlantic.com). Euan Adie did some interesting work analysing scientific comments many years ago, I wonder if much has changed? Perhaps annotations will be the next big thing?  eLife and Hypothesis have released a new integration  that allows users to annotate articles more easily.

  • Login Collectives & GDPR

    German publishers are adopting login strategies to ensure compliance with the proposed ePrivacy law to gain consumer consent for all cookie use. Interestingly the favored approach is login collectives made up of major publishing groups and nonpublisher partners.  Be interesting to see how the main STM platform providers respond and if they will incorporate this kind of access into their platforms.

  • Trends

    Megatrends: predicting the future to reinvent today
    Interesting talk by HP Inc.’s Chief Technology Officer and Global Head of HP Labs about the major socio-economic, demographic and technological shifts occurring across the globe that may have a sustained, transformative impact on the world and humanity in the decades ahead.
    Digital trends and observations from Davos 2018
    “One other undercurrent of concern was around the idea of a “techlash,” or backlash against tech companies driven by fears that they are becoming too large and monopolistic. At one level is the basic concern that tech companies are just outcompeting incumbents, but beyond that there’s a sense that large tech companies are dictating terms to the marketplace, not taking privacy concerns seriously enough, and unfocused on the social implications of technology.”

  • dataviz

    New dataviz from Google News Lab using Google Location History to rank cities and counties by their most popular cuisine.

Visit Pubtechgator to find more publishing technology news stories.

With ePrivacy looming, German publishers scramble to get users logged in

The looming ePrivacy Regulation is creating a new battleground in Europe: the race to own consumer login systems, for better or worse.

When and how publishers arrive there depends on their business models and markets. But in Germany, the login strategy is a tactic many are adopting to ensure their business’ sustainability, should they have to abide by the proposed ePrivacy law and gain consumer consent for all cookie use. Continue reading “With ePrivacy looming, German publishers scramble to get users logged in”

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